The Role of PR in the New Age of Multimedia Journalism
| Presenters: | Jason DeRusha, WCCO-TV Karl Pearson-Cater, MinnPost.com Mark Reilly, Minneapolis/St. Paul Business Journal |
It’s no secret that news organizations today are having to do more than ever before with fewer resources. As a result, reporters are not only producing stories these days – they’re also producing podcasts, television news segments, Web casts, radio interviews, blog posts and a host of other content deliverables for their organizations.
How has this change in the news industry impacted news organizations and reporters? How, as PR professionals, do we need to work with reporters to best deliver what they need to do their jobs in this ever-changing environment? We will address these questions and more in a lively, engaging panel discussion and Q&A session.
Three local experts with great experience on this topic will be joining us for this Core Training event:
- Jason DeRusha, reporter at WCCO-TV
- Karl Pearson-Cater, director of operations at MinnPost.com
- Mark Reilly, managing editor of the Minneapolis/St. Paul Business Journal
Thank you in advance to our sponsors, Padilla Speer Beardsley and MarketWire,
for your support of Minnesota PRSA programming!
Core Training events advance the professional by helping each of us stay on top of issues and trends and by providing access to experts in the industry. Core Training sessions are a hybrid of our traditional monthly meetings that are more interactive, focusing on topics you requested in the most recent member survey.
Life is busy. But strengthening your core will make you a more productive professional. After attending a Core Training event, you’ll return to work with new ideas, knowledge and the excitement to put these thoughts into action!
