PRSA Panel Discussion

What makes a PR campaign great? What tactics are moving the needle for organizations and how can communications professionals integrate and execute the best strategies within their programs?

Please join us as we explore these questions with local PR practitioners who have demonstrated success in these areas and won Silver Anvil awards for their work. The following panel of professionals will discuss their campaigns and how to plan and execute an award-winning strategy:

• Doug Spong, founder and president of Carmichael Lynch Spong, past chair of Silver Anvil awards and multiple Silver Anvil winner
• Anna White Lovely, senior global brand manager with CarVal Investors, past president of Minnesota PRSA and winner of seven Silver Anvil Awards during her time at Select Comfort
• Matt Kucharski, senior vice president at Padilla Speer Beardsley and recent Silver Anvil winner
• Angie Rolle, account supervisor at Weber Shandwick and recent Silver Anvil winner

The Silver Anvil is the public relations industry’s most prestigious honor, and is awarded annually by PRSA to organizations who have successfully addressed a contemporary issue with exemplary skill, creativity and resourcefulness. The final deadline for 2010 Silver Anvil entries is February 26th. More information on the awards program can be found at http://www.prsa.org/Awards/SilverAnvil/.