Core Training

Guest Speaker: Julio Ojeda-Zapata, Pioneer Press technology reporter and columnist

Join us to hear Julio Ojeda-Zapata speak about his new book that offers dozens of business-world case studies on how Twitter has proven vital for customer service, market research, worker collaboration and more. As the author himself wrote: “Twitter might seem like the last place on the Internet any self-respecting company would want to do business…” “…It can be a trivial and childish realm, filled with blather about bodily functions, pet excrement and what users had for breakfast, lunch or dinner. “Yet… the companies come. The reason: Twitter is on fire. Its users are a remarkably vocal, energetic crowd. More and more businesses want this energy to rub off on them, and seek to generate some fireworks of their own as they discover their inner tweeters.”

What are the communications and marketing implications of using Twitter? How can it help your company, and how could it hurt you? Don’t wait until it’s too late to find out.