2008 Professional Practices Conference
| Thursday, December 4, 2008 |
new media. new world. |
A strong contingent of PR professionals from across the state converged on The Metropolitan in Golden Valley for the 2008 Minnesota PRSA Professional Practices Conference (PPC), but it was a few “outsiders”—Facebook, Twitter and LinkedIn—that dominated the day’s discussion. The day’s highlights included:
- A lunchtime keynote speech from Peter Shankman, founder and CEO of The Geek Factory, Inc. and founder of Help a Reporter Out (HARO). He candidly tackled social media and its role in PR, business and society, arguing that there are three primary trends that will be the basis for PR, business in general and everyone’s personal lives over the next century: transparency, relevance and brevity;
- A morning keynote address from Paula Prahl, senior vice president of communications, public affairs and corporate responsibility at Best Buy, and her six tips for effective communications today;
- A panel discussion featuring area agency leaders and their thoughts on social media; and
- A panel of three of the Twin Cities’ top news minds to discuss how to work with the media today and the future of the media in today’s economy.
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MN PRSA Professional Practice Conference attendees donated cereal to help Simpson Housing Services, a local not-for-profit organization. |
Paula Prahl, senior vice president of communications, public affairs and corporate responsibility at Best Buy, presents the morning keynote. |
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The Best Buy contingent, including Paula Prahl and former MN PRSA president Kelly Groehler |
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Members of the agency panel discussion, including Candee Wolf, MetroDentalcare (introductions), Lisa Hannum, Beehive PR, John Reinan, Fast Horse, Keith Negrin, MorseKode, Rose McKinney, Risdall McKinney Public Relations (facilitator), Maria Reitan, Carmichael Lynch Spong, and Matt Kucharski, Padilla Speer Beardsley |
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Members of the media panel, including Michael Caputa, WCCO-TV, Joel Kramer, MinnPost.com, and J. Keith Moyer, formerly of the Minneapolis Star Tribune |
Attendees enjoy lunch and the keynote presentation at the Minnesota PRSA Professional Practices Conference. |
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MN PRSA ethics officer Teresa Palmersheim and David Schoeneck, Praxis Group, enjoy lunch. |
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Attendees enjoy lunch and keynote speaker Peter Shankman at the MN PRSA Professional Practices Conference. |
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Incoming MN PRSA president Jan Hennings addresses the crowd at the conference. |
Peter Shankman, founder of Help A Reporter Out, addresses the audience during his keynote presentation. |
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Shankman stayed around after his presentation to answer questions and chat with attendees. |
Original event details:
The Minnesota Public Relations Society of America (PRSA) 2008 Professional Practices Conference will focus on the evolution of public relations. Changes in media formats, communications tools and industry expectations affect the way we do business—to stay relevant, we must evolve.
Public relations practitioners of all experience levels will benefit from this half-day conference featuring highly regarded speakers and panelists who will share best practices and discuss leading issues affecting the industry.
The Professional Practices Conference is open to Minnesota PRSA members, nonmembers and students. Attendees will have the opportunity to network with other professionals and gather valuable industry insights.
Keynote Speakers:
- Paula Prahl, senior vice president communications, public affairs and corporate responsibility, Best Buy
- Peter Shankman, founder of Help A Reporter Out (HARO)
Breakout Sessions:
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Media Panel: PR’s Changing Relationships |
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The media panel will focus on the ever-evolving media landscape and the changing relationship between PR practitioners and journalists of every kind. |
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Featuring: |
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• Mike Caputa, assistant news director, WCCO-TV
• Joel Kramer, CEO and editor, MinnPost.com
• J. Keith Moyer, former president and publisher, Minneapolis Star Tribune |
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Agency Panel: PR Today & Tomorrow |
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The agency panel will focus on how PR agencies are evolving to stay relevant in today’s changing business climate — from the work they do for clients to the way they operate internally. |
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Featuring: |
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• Lisa Hannum, CEO, Beehive PR
• Matt Kucharski, senior vice president, technology, crisis/critical issues, Padilla Speer Beardsley
• John Reinan, senior director, Fast Horse
• Maria Reitan, senior principal, Carmichael Lynch Spong
• Keith Negrin, director of public relations, MorseKode |
For more information, contact the Minnesota PRSA office.
Details & Registration:
| Date: |
Thursday, December 4, 2008 |
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| Agenda: |
| 7:30 a.m.–8:00 a.m. |
Registration and breakfast |
| 8:00 a.m.–9:00 a.m. |
Welcome, morning keynote – Paula Prahl, Best Buy |
| 9:00 a.m.–9:15 a.m. |
Break |
| 9:15 a.m.–10:15 a.m. |
Breakout sessions – media panel, agency panel |
| 10:15 a.m.–10:30 a.m. |
Break |
| 10:30 a.m.–11:30 a.m. |
Breakout sessions – media panel, agency panel |
| 11:30 a.m.–11:45 a.m. |
Break |
| 11:45 a.m.–12:15 p.m. |
Lunch and PRSA Annual Meeting
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| 12:15 p.m.–1:30 p.m. |
Keynote Address – Peter Shankman, HARO |
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| Location: |
Metropolitan Ballroom
5418 Wayzata Blvd | Golden Valley, MN 55416 |
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| Price: |
PRSA Member
Nonmember
Student |
$110
$130
$60 |
Lunch Only, member
Lunch Only, nonmember
Lunch Only, student |
$30
$45
$15 |
The conference fee includes breakfast and lunch.
Walk-ins will be charged an additional $30. |
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