Ethics Month Podcasts with Jim Lukaszewski and Mike Porter

Social Media and Ethics, Who’s in Charge?

Ethics Month Podcasts with Jim Lukaszewski and Mike Porter

Minnesota PRSA Chapter Ethics Month 2012

Can behavior in Social Media be policed? Who’s in charge if you can? Can there be an ethics code in such a wild and woolly atmosphere? Are there any ethical expectations in social media beyond those already described in the PRSA code of ethics (

These questions and more are considered in three conversations about ethics and social media with:

Jim Lukaszewski, APR, ABC, Fellow PRSA, 651-286-6788

President of the Lukaszewski Group Division of Risdall Public Relations, and member of the  PRSA national Board of Ethics and Professional Standards (BEPS)

Dr. Mike Porter, APR, “Porter, Michael C.” (651) 962-4376

Director of the Master of Business Communication Program at the University of St. Thomas, and Ethics Officer for the Minnesota chapter of PRSA

Listen to the podcasts HERE!

In the first podcast Mike and Jim talk about the origin of the expectation of punishment related to the PRSA code, and the likelihood of imposing such ethical boundaries on social media. What about the impact of the First Amendment?

In the second conversation the pair discuss an existing code from the Word Of Mouth Marketing Association, WOMMA ( That organization professes a very complete approach, including punishment, which Mike and Jim compare to the current PRSA Code.

In the third conversation Jim and Mike discuss specific examples of unethical behavior and the importance of disclosure.  They refer to the Federal Trade Commission’s site ( regarding model disclosure examples in advertising that could apply to public relations and social media.

Also see:

  1. Why PRSA can’t punish, by James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, PRSA BEPS Co-Chair.
  2. PRSA Code of Ethics Moves from Enforcement to Inspiration, by Kathy R. Fitzpatrick, APR, JD, Past Member, BEPS.
  3. Professional Standards Advisory PS-8 (October 2008)
    Deceptive Online Practices and Misrepresentation of Organizations and Visuals

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