Honoring Our Champions
Minnesota PRSA congratulates the winners of the 27th Annual Classics Awards for their outstanding public relations work in 2004.
To order additional Classics trophies, submit this form.
BEST OF SHOW
23d. Marketing Services (Established) Budget > $25,000
Uncovering the Key to a Perfect Night's Sleep
Select Comfort with Carmichael Lynch Spong
ELEMENTS WINNERS
1a. Brochures, Up to 2 Colors
Community Matters: The Cub Foods Contribution Report
Cub Foods with Padilla Speer Beardsley
1b. Brochures, 3 or More Colors
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
2. Special Purpose Publications
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
3a. Video Programs
A Passion for the Land
Taylor Investment Corp. with Karwoski & Courage
3b. Video Public Service Announcements
Eliminate the Hassle with ePark
Metropolitan Airports Commission with Padilla Speer Beardsley
3c. Video News Releases
The Gift of Father’s Day Past…and Present
Best Buy with Weber Shandwick
4a. Audio, Programs
Testing, Testing 123
IDEXX Laboratories with Colle+McVoy Public Relations
4b. Audio, Public Service Announcements
I’m Still Here
National Marrow Donor Program with Weber Shandwick
4c. Audio, News Releases
United Health Foundation ANR
United Health Foundation with Fleishman Hillard
5a. Annual Reports, Business/Industry
An Evergreen Annual Report - 2004 CNS
CNS with Padilla Speer Beardsley
5b. Annual Reports, Government/Nonprofit
Big Brothers Big Sisters Report to the Community
Big Brothers Big Sisters with Mindspark Creative
6a. Media Kits, Products
Zen and the Art of Lawn Mowing
Lawn-Boy with LaBreche Murray Public Relations
6b. Media Kits, Services
IRS: Building Electronic Bridges for TAS
IRS with Weber Shandwick
6c. Media Kits, Events
Home & Garden Show Fall Edition Media Kit
dmg World Media with Weber Shandwick
6d. Media Kits, Other
A Legacy in Ice: The 2004 Ice Palace
Saint Paul Festival and Heritage Foundation with Padilla Speer Beardsley
7b. Newsletters, 3 or More Colors
The Sales Rep that Fits in Your Mailbox
Nestlé Purina with Colle+McVoy Public Relations
8a. Magazines, Internal
Inside Thomson, Employee Magazine of The Thomson Corporation
Thomson Legal & Regulatory
8b. Magazines, External
Cooperative Partners
CHS-Land O’Lakes with Colle+McVoy Public Relations
9a. Media Relations, Business/Industry Budget < $25,000
Jenning’s Loss on Jeopardy! Is H&R Block’s Win
H&R Block with Weber Shandwick
9b. Media Relations (Business/Industry) Budget > $25,000
Drinks on the House with New Skybox by Maytag
Maytag with Carmichael Lynch Spong
9c. Media Relations (Government/Nonprofit)
Dazzlin’ for a Dozen Years: The 2003 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley
10. Feature Writing
Article Takes Stock of Corporate Culture in Acquisitions
Pentair Inc. with Carmichael Lynch Spong
11. Technical Writing
Solae Trade Article
The Solae Company with Fleishman Hillard
12. Speech Writing
It's a Little Known Fact - The History of Office Products
Smead with Strother Communications Group
13a. New Media/Technology, Web Sites (Internet or Intranet)
KA-Thunk.com: A Weblog Worthy of the Maytag Skybox
Maytag with Carmichael Lynch Spong
13b. New Media/Technology, CD-ROM
SVHarbor Web Portal: Quick Start Reference Guide
Supervalu with Padilla Speer Beardsley
13c. New Media/Technology, Other
Lightening the Load
United Defense with Weber Shandwick
14. Creative Tactics
There is an “I” in Team: CLS’ National Championship Year
Carmichael Lynch Spong
15. Research
Delivering Insights from Donaldson Distributors
Donaldson with Strother Communications Group
16. Evaluation
Impressive Results: eClip Report Delivers
3M ESPE with Karwoski & Courage
PROGRAMS WINNERS
17a. Community Relations, Business/Industry
Sharing Beds with Celebs for Charity
Select Comfort with Carmichael Lynch Spong
17b. Community Relations, Government
A Legacy in Ice: The 2004 Ice Palace
St. Paul Festival and Heritage Foundation with Padilla Speer Beardsley
18a. Institutional Programs, Business/Industry
Diving in: The Repositioning of Pentair, Inc.
Pentair with Carmichael Lynch Spong
18b. Institutional Programs, Government/Nonprofit
Olive Oil Stakes a Fruitful Claim
North American Olive Oil Association with Colle+McVoy Public Relations
19a. Special Events and Observances (Less Than 7 Days), Business/Industry
Vision Takes Form: Protein Design Labs Grand Opening
Protein Design Labs with Padilla Speer Beardsley
19b. Special Events and Observances (Less Than 7 Days), Government/Nonprofit
Party that Begot all Parties: The Tenth Anniversary
Basilica Block Party with Karwoski & Courage
20a. Special Events and Observances (More Than 7 Days), Business/Industry
Calling All Shower Singers
American Standard with Carmichael Lynch Spong
20b. Special Events and Observances (More Than 7 Days), Government/Nonprofit
A Legacy in Ice: the 2004 Ice Palace
St. Paul Festival and Heritage Foundation with Padilla Speer Beardsley
21a. Public Service, Business/Industry
Protecting America's Home on the Range
BASF Professional Vegetation Management with Padilla Speer Beardsley
21b. Public Service, Government/Nonprofit
A Hot Topic in the Canadian Arctic
Arctic Transect 2004 with Strother Communications Group
22b. Public Affairs, Government/Nonprofit
Midwest Fair Trade Coalition
Midwest Fair Trade Coalition with Padilla Speer Beardsley
23b. Marketing Services (New) Budget > $25,000
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
23c. Marketing Services (Established) Budget < $25,000
Coach Care Bumper-to-Bumper Service
Onan Corporation with Karwoski & Courage
23d. Marketing Services (Established) Budget > $25,000
Uncovering the Key to a Perfect Night's Sleep
Select Comfort with Carmichael Lynch Spong
24a. Marketing Products (New) Budget < $25,000
Swivel, Flash, Drive into Saturated Flash Market
Imation with Fleishman Hillard
24b. Marketing Products (New) Budget > $25,000
Pillsbury Unveils Innovation That's Easy as Pie
General Mills with Colle+McVoy Public Relations
24c. Marketing Products (Established) Budget < $25,000
Fast Horse “Generates” Quick Results for Northern Tool
Northern Tool & Equipment with Fast Horse
24d. Marketing Products (Established) Budget > $25,000
Champion, Michigan Goes Plunger Free with the Champion Toilet
American Standard with Carmichael Lynch Spong
25. International Public Relations
Master Card Global Risk Mgmt. Symposium and NameProtect Announcement
Master Card International with Weber Shandwick
26a. Crisis Communications, Business/Industry
From the Top Down - Unexpected Resignation of CEO
Plato Learning with Padilla Speer Beardsley
27. Internal Communications
Shared Values build SCG's Brand and Business
Strother Communications Group
28. Investor Relations
Preserving Shareholder Value Amid Accounting Issues
Vital Images with Padilla Speer Beardsley
29a. Integrated Communications, Products
Diamond Crystal: Worth its Weight in Salt
Cargill with Carmichael Lynch Spong
29b. Integrated Communications, Services
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
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