About the Classics - Finalists
ELEMENTS
A Hot Topic in the Canadian Arctic
Artic Transect 2004 with Strother Communications Group
9c. Media Relations (Government/Nonprofit)
A Legacy in Ice: The 2004 Ice Palace
Saint Paul Festival and Heritage with Padilla Speer Beardsley
13c. New Media/Technology, Other
A Legacy in Ice: The 2004 Ice Palace
Saint Paul Festival and Heritage Foundation with Padilla Speer Beardsley
6d. Media Kits, Other
A Passion for the Land
Taylor Investment Corp. with Karwoski & Courage
3a. Video Programs
A Robot in Your Radio
Thomson West
4c. Audio, News Releases
American Indian Adoptive Parent Recruitment Brochure
PATH with Weber Shandwick and Rebecca Rosemeier
1b. Brochures, 3 or More Colors
An Evergreen Annual Report 2004 CNS
CNS with Padilla Speer Beardsley
5a. Annual Reports, Business/Industry
And the Correct Answer is…Canine Arthritis!
Novartis Animal Health with Colle+McVoy Public Relations
13b. New Media/Technology, CD-ROM
Article Takes Stock of Corporate Culture in Acquisitions
Pentair Inc. with Carmichael Lynch Spong
10. Feature Writing
Barbarians at the Gate
BASF Professional Vegetation Management with Padilla Speer Beardsley
10. Feature Writing
BEEP, BEEP Biscuits – Hee, Hee
General Mills with Padilla Speer Beardsley
6a. Media Kits, Products
Big Brothers Big Sisters Report to the Community
Big Brothers Big Sisters with Mindspark Creative
5b. Annual Reports, Government/Nonprofit
Champion Toilet Plunges Champion, Michigan, into Media Spotlight
American Standard with Carmichael Lynch Spong
9b. Media Relations (Business/Industry) Budget > $25,000
CHS 2004 Annual Report
CHS Inc. with Colle+McVoy Public Relations
5a. Annual Reports, Business/Industry
Community Matters: The Cub Foods Contribution Report
Cub Foods with Padilla Speer Beardsley
1a. Brochures, Up to 2 Colors
Cooperative Partners
CHS-Land O’Lakes with Colle+McVoy Public Relations
8b. Magazines, External
Cooperative Profiles
CHS-Land O’Lakes with Colle+McVoy Public Relations
8a. Magazines, Internal
Dazzlin’ for a Dozen Years: The 2003 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley
6c. Media Kits, Events
Dazzlin’ for a Dozen Years: The 2003 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley
9c. Media Relations (Government/Nonprofit)
Delivering Health & Hope to the World
Lawson Software with Weber Shandwick
3a. Video Programs
Delivering Insights from Donaldson Distributors
Donaldson with Strother Communications Group
15. Research
Drinks on the House with New Skybox by Maytag
Maytag with Carmichael Lynch Spong
9b. Media Relations (Business/Industry) Budget > $25,000
Eat to Your Heart’s Content
North American Olive Oil Association with Colle+McVoy Public Relations
13c. New Media/Technology, Other
Eliminate the Hassle with ePark
Metropolitan Airports Commission with Padilla Speer Beardsley
3b. Video Public Service Announcements
Getting in Mom’s Head to Get Her In-Store with Maytag Appliances
Maytag with Carmichael Lynch Spong
15. Research
Greater Twin Cities United Way Annual Report
Greater Twin Cities United Way
5b. Annual Reports, Government/Nonprofit
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
1b. Brochures, 3 or More Colors
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
2. Special Purpose Publications
Heart Care Designed for Women
North Memorial Health Care
9c. Media Relations (Government/Nonprofit)
Home & Garden Show Fall Edition Media Kit
dmg World Media with Weber Shandwick
6c. Media Kits, Events
I’m Still Here
National Marrow Donor Program with Weber Shandwick
3b. Video Public Service Announcements
I’m Still Here
National Marrow Donor Program with Weber Shandwick
4b. Audio, Public Service Announcements
Impactschools.org
Lawson Software with Weber Shandwick
13a. New Media/Technology, Web Sites (Internet or Intranet)
Impressive Results: eClip Report Delivers
3M ESPE with Karwoski & Courage
16. Evaluation
Inside Thomson, Employee Magazine of The Thomson Corporation
Thomson Legal & Regulatory
8a. Magazines, Internal
IRS e-file: The Future is Now
IRS with Weber Shandwick
13a. New Media/Technology, Web Sites (Internet or Intranet)
IRS: Building Electronic Bridges for TAS
IRS with Weber Shandwick
6b. Media Kits, Services
It's a Little Known Fact - The History of Office Products
Smead with Strother Communications Group
12. Speech Writing
Jenning’s Loss on Jeopardy! Is H&R Block’s Win
H&R Block with Weber Shandwick
9a. Media Relations, Business/Industry Budget < $25,000
KA-Thunk.com: A Weblog Worthy of the Maytag Skybox
Maytag with Carmichael Lynch Spong
13a. New Media/Technology, Web Sites (Internet or Intranet)
Lawson Scores with PR Scorecard and Results Reports
Lawson Software with Weber Shandwick
16. Evaluation
Lightening the Load
United Defense with Weber Shandwick
13c. New Media/Technology, Other
Magnifying Minnesota’s Potential
Minnesota State Colleges & Universities with Kohnstamm Communications and The Design Company
5b. Annual Reports, Government/Nonprofit
Maytag Offers “Common Cents” Conservation
Maytag with Carmichael Lynch Spong
4c. Audio, News Releases
Maytag’s Dependable Four-in-One Media Kit
Maytag with Carmichael Lynch Spong
13b. New Media/Technology, CD-ROM
Metro Watershed Partners PSA “Algae World”
Metro Watershed Partners with Periscope
4b. Audio, Public Service Announcements
MS2 Momentum
Lockheed Martin with SMK Marketing & Communications
7b. Newsletters, 3 or More Colors
Pain Management Training and Selling Resource
Novartis Animal Health with Colle+McVoy Public Relations
11. Technical Writing
Planting the Seed. Growing Results.
Croplan Genetics with Colle+McVoy Public Relations
2. Special Purpose Publications
Pour it On: Olive Oil Good For Heart
North American Olive Oil Assoc. with Colle+McVoy Public Relations
3c. Video News Releases
Progresso Rich & Hearty Soup Media Kit
General Mills with Padilla Speer Beardsley
6a. Media Kits, Products
Rwanda: Remembering, Reconciling, Rebuilding
Lawson Software with Weber Shandwick
3a. Video Programs
Schedules Change. Buses Run Late. Emergencies Occur
Honeywell Building Solutions with Weber Shandwick
10. Feature Writing
Showing PR Works with PressWorks
3M Commercial Graphics with Karwoski & Courage
16. Evaluation
Snow Communications Whitepaper Campaign for 3M Integrated Packaging
3M ISSD with Snow Communications
11. Technical Writing
Solae Trade Article
The Solae Company with Fleishman Hillard
11. Technical Writing
Soul of the Cities
Nicholson Kovac Marketing Communications
15. Research
Speech Inspires Water Company Leaders to “Dive In”
Pentair with Carmichael Lynch Spong
12. Speech Writing
Supreme Diva Delivers the Big Hits for Musictech
Musictech College with Strother Communications Group
9a. Media Relations, Business/Industry Budget < $25,000
SVHarbor Web Portal: Quick Start Reference Guide
Supervalu with Padilla Speer Beardsley
13b. New Media/Technology, CD-ROM
Testing, Testing 123
IDEXX Laboratories with Colle+McVoy Public Relations
4a. Audio, Programs
The Gift of Father’s Day Past…and Present
Best Buy with Weber Shandwick
3c. Video News Releases
The Pulse of America – Thomson FindLaw’s Survey Program
Thomson FindLaw with Perfectense
9a. Media Relations, Business/Industry Budget < $25,000
The Sales Rep that Fits in Your Mailbox
Nestlé Purina with Colle+McVoy Public Relations
7b. Newsletters, 3 or More Colors
The Triskaidecagon Hole
Minnesota State Colleges and Universities with Riley Hayes
1b. Brochures, 3 or More Colors
The University of Minnesota Alumni Association’s 100th Anniversary
The University of Minnesota Alumni Association with Padilla Speer Beardsley
14. Creative Tactics
There is an “I” in Team: CLS’ National Championship Year
Carmichael Lynch Spong
14. Creative Tactics
Thrivent Magazine
Thrivent Financial for Lutherans with MSP Custom Communications
8b. Magazines, External
TimberLines- We’re Talking Trees
BASF Professional Vegetation Management with Padilla Speer Beardsley
8b. Magazines, External
Trading Spaces
MartinWilliams with Karwoski & Courage
14. Creative Tactics
United Health Foundation ANR
United Health Foundation with Fleishman Hillard
4c. Audio, News Release
United Health Foundation VNR
United Health Foundation with Fleishman Hillard
3c. Video News Releases
United Way Message Booklet
Greater Twin Cities United Way
2. Special Purpose Publications
Vision Takes Form - Protein Design Labs Grand Opening
Protein Design Labs with Padilla Speer Beardsley
6c. Media Kits, Events
Vision Takes Form - Protein Design Labs Grand Opening
Protein Design Labs with Padilla Speer Beardsley
9b. Media Relations (Business/Industry) Budget > $25,000
Warming Up to Skater with “Chill Factor”
Riedell Skates with Strother Communications Group
7b. Newsletters, 3 or More Colors
We Educate Minnesota; We Make it Work
Minnesota State Colleges & Universities
12. Speech Writing
Witness a Dog Experience Serious Pain
Veterinary Orthopedic Society with Colle+McVoy Public Relations
3b. Video Public Service Announcements
Zen and the Art of Lawn Mowing
Lawn-Boy and LaBreche Murray Public Relations
6a. Media Kits, Products
PROGRAMS
A Hot Topic in the Canadian Arctic
Arctic Transect 2004 with Strother Communications Group
21b. Public Service, Government/Nonprofit
A Legacy in Ice: The 2004 Ice Palace
St. Paul Festival & Heritage Foundation with Padilla Speer Beardsley
17b. Community Relations, Government
A Legacy in Ice: the 2004 Ice Palace
St. Paul Festival & Heritage Foundation with Padilla Speer Beardsley
20b. Special Events and Observances (More Than 7 Days), Government/Nonprofit
Calling All Shower Singers
American Standard with Carmichael Lynch Spong
20a. Special Events and Observances (More Than 7 Days), Business/Industry
Champion, Michigan Goes Plunger Free with the Champion Toilet
American Standard with Carmichael Lynch Spong
24d. Marketing Products (Established) Budget > $25,000
Champion, Michigan goes Plunger-Free with the Champion Toilet
American Standard with Carmichael Lynch Spong
17a. Community Relations, Business/Industry
Chewing the Fat about Pet Obesity
Nestle Purina with Colle+McVoy Public Relations
24d. Marketing Products (Established) Budget > $25,000
Coach Care Bumper-to-Bumper Service
Onan Corporation with Karwoski & Courage
23c. Marketing Services (Established) Budget < $25,000
CPR for a Tired Fitness Icon
Jazzercise with Colle+McVoy Public Relations
23d. Marketing Services (Established) Budget > $25,000
Creating a Big Buzz and Sales for Filter Bags
Donaldson Torit with Strother Communications Group
29a. Integrated Communications, Products
Cure for "Lawson Amnesia" Steals the Show
Lawson Software with Weber Shandwick/Foley Group
29a. Integrated Communications, Products
Dazzlin' for a Dozen Years: The 2003 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley
20b. Special Events and Observances (More Than 7 Days), Government/Nonprofit
Deluxe Financial Services Deluxe Card Product Launch
Deluxe Financial Services with Periscope
23b. Marketing Services (New) Budget > $25,000
Diamond Crystal: Worth its Weight in Salt
Cargill with Carmichael Lynch Spong
29a. Integrated Communications, Products
Diving in: The Repositioning of Pentair, Inc.
Pentair Inc. with Carmichael Lynch Spong
18a. Institutional Programs, Business/Industry
Drinks on the House with New Skybox by Maytag
Maytag with Carmichael Lynch Spong
24b. Marketing Products (New) Budget > $25,000
Fast Horse “Generates” Quick Results for Northern Tool
Northern Tool & Equipment with Fast Horse
24c. Marketing Products (Established) Budget < $25,000
From the Top Down - Unexpected Resignation of CEO
Plato Learning with Padilla Speer Beardsley
26a. Crisis Communications, Business/Industry
Heart Care Designed for Women
North Memorial Health Care with Geiger Bevolo
23b. Marketing Services (New) Budget > $25,000
Heart Care Designed for Women
North Memorial Health Care with GeigerBevolo
29b. Integrated Communications, Services
ImpactSchools.org: Your Choice, Your Gift, Your Impact
Lawson Software with Weber Shandwick
17a. Community Relations, Business/Industry
IRS e-file Year 2: The momentum builds
Internal Revenue Service with Weber Shandwick
29b. Integrated Communications, Services
Jenn-Air Demonstrates the Art of Fighting Hunger
Jenn-Air with Carmichael Lynch Spong
20a. Special Events and Observances (More Than 7 Days), Business/Industry
Know your numbers campaign
Thomson Legal & Regulatory
27. Internal Communications
Making New Champions
BASF with Padilla Speer Beardsley
20a. Special Events and Observances (More Than 7 Days), Business/Industry
Manufacturing Tomorrow: Charting a Course for Minnesota's Manufacturers
MPMA, PMA and NAM with Padilla Speer Beardsley
19b. Special Events and Observances (Less Than 7 Days), Government/Nonprofit
Master Card Global Risk Mgmt. Symposium and NameProtect Announcement
Master Card International with Weber Shandwick
25. International Public Relations
Meet the Customer
Thomson West
18a. Institutional Programs, Business/Industry
Midwest Fair Trade Coalition
Midwest Fair Trade Coalition with Padilla Speer Beardsley
22b. Public Affairs, Government/Nonprofit
NHL Fantasy in the State of Hockey
The NHL with Weber Shandwick
19a. Special Events and Observances (Less Than 7 Days), Business/Industry
Olive Oil Stakes a Fruitful Claim
North American Olive Oil Association with Colle+McVoy Public Relations
18b. Institutional Programs, Government/Nonprofit
Party that Begot all Parties: The Tenth Anniversary
Basilica Block Party with Karwoski & Courage
19b. Special Events and Observances (Less Than 7 Days), Government/Nonprofit
Pillsbury Unveils Innovation That's Easy as Pie
General Mills with Colle+McVoy Public Relations
24b. Marketing Products (New) Budget > $25,000
Preserving Shareholder Value Amid Accounting Issues
Vital Images with Padilla Speer Beardsley
28. Investor Relations
Protecting America's Home on the Range
BASF Professional Vegetation Management with Padilla Speer Beardsley
21a. Public Service, Business/Industry
Pulling Rank
Case Western Reserve University with Weber Shandwick
18b. Institutional Programs, Government/Nonprofit
Rah!Rah!Rah! Ski-U-Mah! The University of Minnesota Alumni Association’s 100th Anniversary
University of Minnesota Alumni Association with Padilla Speer Beardsley
17b. Community Relations, Government
Reshaping Parasite Protection
Novartis Animal Health with Colle+McVoy Public Relations
18a. Institutional Programs, Business/Industry
RSM McGladrey Advantage: Actionable Intelligence for Midsized Businesses
RSM McGladrey with Hanley Wood
23d. Marketing Services (Established) Budget > $25,000
Rwanda: Remembering, Reconciling, Rebuilding
Lawson Software with Weber Shandwick
21a. Public Service, Business/Industry
Seven Step Program for Achievement Addicts
Carmichael Lynch Spong
27. Internal Communications
Shared Values build SCG's Brand and Business
Strother Communications Group
27. Internal Communications
Sharing Beds with Celebs for Charity
Select Comfort with Carmichael Lynch Spong
17a. Community Relations, Business/Industry
So Much More than Just Orange
Orange Julius with Karwoski and Courage
24b. Marketing Products (New) Budget > $25,000
Straight from the Dentist - Oral Care Recommendation
GlasxoSmithKline with Karwoski & Courage
29b. Integrated Communications, Services
Swivel, Flash, Drive into Saturated Flash Market
Imation with Fleishman Hillard
24a. Marketing Products (New) Budget < $25,000
Telecommunications Consumer Outreach
MN Dept. of Commerce with Colle+McVoy Public Relations
21b. Public Service, Government/Nonprofit
The Global Leader Continues Brand Building Despite Economic Challenges
Donaldson Europe with Strother Communications Group
25. International Public Relations
The Race at Case
Case Western Reserve University with Weber Shandwick
19b. Special Events and Observances (Less Than 7 Days), Government/Nonprofit
Thomson West “Because We Care” Employee Giving Campaign
Thomson West
21a. Public Service, Business/Industry
Turning a Crisis into an Opportunity
Northland Securities with Strother Communications Group
26a. Crisis Communications, Business/Industry
Uncovering the Key to a Perfect Night's Sleep
Select Comfort with Carmichael Lynch Spong
23d. Marketing Services (Established) Budget > $25,000
Uncovering the Key to a Perfect Night's Sleep
Select Comfort with Carmichael Lynch Spong
24d. Marketing Products (Established) Budget > $25,000
Ushering Silk Soymilk into the Mainstream
White Wave with Carmichael Lynch Spong
19a. Special Events and Observances (Less Than 7 Days), Business/Industry
Vision Takes Form: Protein Design Labs Grand Opening
Protein Design Labs with Padilla Speer Beardsley
19a. Special Events and Observances (Less Than 7 Days), Business/Industry
What's in Store for Appliance Shopping
Maytag with Carmichael Lynch Spong
23b. Marketing Services (New) Budget > $25,000
Winning Business Support
Minnesota State Colleges & Universities with BKM Consulting
17b. Community Relations, Government
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