Student Classics Finalists
Category 1: Special Purpose Publications
2003-04 PR/Business Club Brochure
Karl Hatteberg
Something had to be done for Saint Mary's University of Minnesota's Public Relations/Business Club after three years of low enrollment, little student exposure, and limited student involvement. An informative brochure was made to try and remedy these problems. The 2003-2004 Public Relations/Business Club Brochure was created to increase student interest and involvement in the club. The brochure was designed to show how fun and beneficial involvement in the PR/Business Club could be for students. The fun and beneficial mood helped outline and answer questions students had about the club.
Sharing Stories of Business Giving
Sarah Stakston with Padilla Speer Beardsley and Building Business Investment in Community
Strong businesses and strong communities go hand-in-hand. To encourage businesses to give back to their local communities, Building Business Investment in Community (BBIC) shares "Giving Stories," examples of businesses that successfully participate in the community. Padilla Speer Beardsley (PSB) collected the first set of stories in 2002. In 2003, BBIC asked for additional stories for its Web site, minnesotabusinessgiving.org, and other materials. Sarah Stakston and PSB collected 13 new Giving Stories, which have been successful in providing examples of ways to give back. BBIC continues to hear from businesses that are making a difference in the community.
First-Year Experience Newsletter
Maggie Cosgrove
The First-Year Experience email newsletter is for new freshmen at the University of Minnesota. The goal of the newsletter is to help students make a successful transition to collegiate life. During fall semester 2003 we sent five newsletters, and will continue the program through spring. Topics covered in the newsletter focused on timely issues, critical to student success during the first year of college. The First-Year Experience newsletter supports the vision of the Orientation and First-Year Programs office at the University of Minnesota ensuring that all entering students will experience a seamless transition and become engaged community members.
Category 2: News/Feature Writing
Visiting Winona Area Public Schools: Information Systems
Katie Omdahl
During the 2003 fall semester, Katie Omdahl completed an internship with the Winona Area Public Schools' Communications Department. She was given the opportunity to compose a feature article, "Visiting Winona Area Public Schools: Information Systems" for the district newsletter. The article's objective was to inform district residents of the services provided to faculty, staff and students by the Information Systems Department. Since much of the work this department provides to the district goes unnoticed, we wanted to inform district residents of the large amount of work this small staff, with limited resources, provides.
Pilot and Patient: Miles Closer to a Cure
LeeAnn T. Rasachak
AirLifeLine served as a Minneapolis based nonprofit organization assisting clients in need, and has since merged with Angel Flight. Individuals and families seeking medical treatment or emergency assistance were flown by volunteer AirLifeLine pilots who donated time and fuel. Some pilots even flew their own planes in order to get to the client's destination. AirLifeLine had more than 1,500 volunteer pilots in all 50 states.
The feature story in the Pilot & Patient newsletter was essential to sharing the story of a patient in need of medical treatment and receiving the help she needed from an AirLifeLine pilot.
St. Thomas Seeks Stronger Neighbor Relations
Renee Kelly
The op-ed "St. Thomas Seeks Stronger Neighbor Relations" is a class assignment designed to address neighbor relations within the St. Thomas community. It speaks as the university President Reverend Dennis Dease would, while promoting a proactive approach to ensuring peace within the St. Thomas neighborhoods. It shows that Reverend Dease and the University of St. Thomas want safe and affordable off-campus housing for students, fair treatment for landlords and a way for the neighborhood to find a reasonable balance between owner-occupied homes and rental properties.
Category 3: Community Events
Nordic Initiative Mid-Summer Fest
Shelle Michaels and Tiffiny Dunn
The Nordic Initiative at the University of North Dakota was developed to provide extraordinary educational, cultural, economic benefits and opportunities for students and citizens of the Upper Midwest, Norway and other Nordic countries. To assist in this awareness, Mid-Summer Fest was designed to "Bridge the Gap" between the old and the new cultures by appealing to the people in the community of Nordic descent while educating the youth about their Nordic heritage.
Continuing the TCF Holidazzle Tradition
Sarah Stakston with Padilla Speer Beardsley
For a dozen seasons, the TCF Holidazzle parades have delighted downtown Minneapolis visitors, as more than 250 costumed characters and 12 floats dance down the streets each holiday season. In 2003, the challenge was to keep visitors and the media interested in this Minnesota tradition and to maintain the parades' successful attendance levels. Sarah Stakston and PSB successfully increased parade coverage through regional and national media, and local coverage of the parades' new elements. The 12th season was a record-breaking year for TCF Holidazzle, surpassing 2002 attendance levels and earning over 200 million media impressions.
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