Student Classics Elements

Student Classics Awards:   •  Categories   » Elements   •  Finalists   •  Willard Thompson Scholarship

1. Special Purpose Publications
Special Purpose Publications may be single-issue or multiple-issue publications designed for a special purpose, such as:

Brochures: Pamphlets, booklets or other small publications designed to inform a target audience about an organization, product, service or issue. Brochures may be in color or black and white. There is no limit to the number of pages or the size of the piece.

Mailers: Collateral material(s), any number of pages or length. Designed to provide information to target audiences through direct mail.

Newsletters: Publications designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives.

Submit one copy of the complete publication with your entry. Individual newsletter articles may be entered separately in the News/Feature Writing category.

2. News/Feature Writing
News/Feature Writing entries should include pieces written, published or broadcast with the intent of promoting a product or service, or educating a target audience. Examples include news releases, single newsletter articles, newspaper articles, class project articles, etc. Submit text of news release or article, as well as documentation of publication, if applicable.

Only one news release, newsletter article, newspaper article or class project article should be submitted for each entry.

3. Community Relations/Special Events
Community Relations/Special Events include community or campus programs that seek to win support or cooperation of, or that aim to improve relations with, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. Events may be commemorations, observances, openings, celebrations or other special activities that occur for any length of time.

4. New Media/Technology (Internet site design and writing)
New Media/Technology entries include Internet site design and writing or other new media creations that demonstrate a creative or unconventional use of technology in public relations. For Web site entries, include the Web site address (URL) and provide any necessary passwords to access the site.