- Brochures
a) Up to 2 colors
b) 3 or more colors
Pamphlets, booklets or other small publications designed
to inform a target audience about an organization, product,
service or issue. Submit one copy of the publication.
- Special Purpose Publications
Single-issue publications designed for a special purpose.
Books and other publications not eligible for consideration
in other categories should be entered here. Submit one
copy of the publication.
- Video
a) Programs
b) Public service announcements (PSA)
c) Video news releases (VNR)
Video programs should be produced to inform and/or
promote and should be intended for specific target audiences
other than the media. Submit no more than 10 minutes
of such programs as a reasonable representation. Video
PSAs should be one minute or less. Single productions
or a series addressing the same issue may be submitted
on a single videotape. Summary should include documentation
of results. VNR entries may consist of edited or unedited
video and sound bites. Summary should include usage
statistics or other means of quantified measurement.
- Audio
a) Programs
b) Public service announcements (PSA)
c) Audio news releases
Audio programs should be produced to inform and/or
promote and should be intended for specific target audiences
other than the media. Submit no more than 10 minutes
of such programs as a reasonable representation. Audio
PSAs should be one minute or less. Single productions
or a series addressing the same issue may be submitted
on a single cassette. Summary should include documentation
of results. Summaries for audio news releases should
include usage statistics or other means of quantified
measurement.
- Annual Reports
a) Business/Industry
b) Government/Nonprofit
Publications that report on an organization’s annual
performance. Submit one copy of the publication.
- Media Kits
a) Products
b) Services
c) Events
d) Other
News releases, photographs and other background information
compiled on an organization, product or issue. Submit
one copy of the media kit.
- Newsletters
a) Up to 2 colors
b) 3 or more colors
Publications designed, written and published periodically
to provide brief and timely information to target audiences
while supporting an organization’s overall objectives.
Submit three consecutive issues.
- Magazines
a) Internal
b) External
Publications designed to provide in-depth information
about an organization or topic on a regular basis. Magazines
typically are differentiated from newsletters by the
number of pages and length of articles. Submit three
consecutive issues.
- Media Relations
a) Business/Industry
b) Government/Nonprofit
Efforts directed at generating news, feature and editorial
coverage on a specific topic with identified key messages.
Includes media tours and press conferences targeting
any type of editorial medium.
- Feature Writing
Pieces written, published or broadcast with the intent
of promoting a product or service, or educating a target
audience. Submit text of feature article as well as
documentation of publication.
- Technical Writing
Documents or editorial written to define and/or explain
a technical product or service to a target audience.
- Speech Writing
Development and scripting of a document for use in presentation
format. Submit text of speech.
- New Media/Technology
a) Web sites (Internet or Intranet)
b) CD-ROM
c) Other
New, creative or unconventional use of technology in
a public relations program. The summary should include
objectives, target audience, techniques and results.
For Web site entries, include the Web site address (URL)
and provide any necessary passwords to access the site.
- Creative Tactics
Unconventional, creative tactic or approach used as
part of a public relations program. The summary should
include documentation of how the tactic contributed
to the results of the campaign. (If any objects used
are large or bulky, submit a photograph or video representation
instead of the actual item.)
- Research
Research that provides a meaningful contribution to
an organization’s public relations program. The entry
should include samples of the research methodology and
results.
- Evaluation
Form of measurement that is used to help document the
value of a public relations program or tactic. Summary
statement should detail how and why this evaluation
method is unique and valuable.
