31st Annual Classics Winners
Below is a complete listing of the 31st Annual Classics winners, awarded March 26, 2009.
BEST OF SHOW
U.S. Army All-American Bowl
U.S. Army with Weber Shandwick
ELEMENTS WINNERS
1. Brochures
Prescribing More Play for Arthritic Dogs
Novartis Animal Health, US, Inc. with Exponent
2. Special Purpose Publications
The Vision Care Institute Puts Students’ Future In Focus
The Vision Care Institute with Exponent
3a. Video (Programs)
All That Flushes Makes for Good Video
Danze with GdB
3b. Video (Public service announcements - PSA)
Mia Hamm - Soccer Star and Mom - Scores for "The Big 3"
Martek Biosciences with Carmichael Lynch Spong
5a. Annual Reports (Business/Industry)
CHS Takes "On" to a New Level
CHS Inc. with Exponent
5b. Annual Reports (Government/Nonprofit)
Celebrating Success
Minnesota Zoo
6a. Media Kits (Products)
Phillips Distilling Sends The Prairie
Phillips Distilling Co. with OLSON
6c. Media Kits (Events)
Sharing the Splendors: Vatican Splendors Media Kits
Evergreen Exhibitions and the Minnesota History Center with Risdall McKinney Public Relations
6d. Media Kits (Other)
Wood You Be My Valentine?
Lumber Liquidators with OLSON
7. Newsletters
Sharing ‘Droplets’ of Information
Danze with GdB
8a. Magazines (Internal)
The Link Magazine
Best Buy Co., Inc.
8b. Magazines (External)
C Magazine: CHS in a New Light
CHS Inc. with Exponent
9a. Media Relations (Business/Industry - Budget < $75,000)
FindLaw "Everyday Law" Campaign
FindLaw with Perfectense and Pocket Hercules
9b. Media Relations (Business/Industry - Budget > $75,000)
Chex Party Mix Wows The Toughest Of Crowds
General Mills, Inc. with OLSON
9c. Media Relations (Government/Nonprofit)
Making Quitters Winners
ClearWay Minnesota with Carmichael Lynch Spong
10. Feature Writing
Lawson Software Helps Remedy the Nursing Shortage
Lawson Software with Weber Shandwick
11. Technical Writing
High-Tech Story Translates Into High-Profile Coverage
Entegris Inc. with Padilla Speer Beardsley
13. Web Sites
Minneapolis Saint Paul More to Life Web Site
Minneapolis Saint Paul More to Life with Padilla Speer Beardsley, Tunheim Partners and Weber Shandwick
14. Research
Are Retirees Without A Road Map?
Thrivent Financial for Lutherans with OLSON
16. Social Media
PinkTogether.com: Individually We’re Strong, Together We’re Even Stronger
General Mills, Inc. with OLSON
17. Creative Tactics
Rescuing Dinner from the Clutches of the Refrigerator Coma
Barber Foods with GdB
PROGRAMS WINNERS
18a. Community Relations (Business/Industry)
SUPERVALU Salutes Black History Month with Music Legend Smokey Robinson
SUPERVALU with Carmichael Lynch Spong
18b. Community Relations (Government/Nonprofit)
Saint Paul-itics
Saint Paul Public Library with Friends of the Saint Paul Public Library
19a. Institutional Programs (Business/Industry)
Opening Markets by Tearing Down a Digital Divide
Rockwell Automation with Padilla Speer Beardsley
19b. Institutional Programs (Government/Nonprofit)
Minneapolis Saint Paul More to Life
Minneapolis Saint Paul More to Life with Padilla Speer Beardsley, Tunheim Partners, Weber Shandwick
20a. Special Events/Observances (less than seven days) (Business/Industry)
Revealing the Future in Red, White and Blue
BAE Systems with Weber Shandwick
20b. Special Events/Observances (less than seven days) (Government/Nonprofit)
U.S. Army All-American Bowl
U.S. Army with Weber Shandwick
21a. Special Events/Observances (more than seven days) (Business/Industry)
"Because We Care" Employee Giving Campaign
Thomson Reuters Eagan-Campus
21b. Special Events/Observances (more than seven days) (Government/Nonprofit)
2008 Moving Pictures Film Competition: Minnesota’s Greatest Generation
Minnesota Historical Society with Fedoruk & Associates, Inc.
22a. Public Service (Business/Industry)
Out with the Rabbit Ears – In with DTV!
Best Buy Co., Inc.
22b. Public Service (Government/Nonprofit)
Act Out Loud: Raising Voices for Safe Teen Driving
The Allstate Foundation with Weber Shandwick
23a. Public Affairs (Business/Industry)
Geek Squad in Force: An Appeal for a Repeal
Best Buy, Geek Squad
23b. Public Affairs (Government/Nonprofit)
Building a Smarter Minnesota
Minnesota State Colleges & Universities
24a. Marketing Services (New - Budget < $75,000)
Saint Paul-itics: Inform, Engage and Involve
Saint Paul Public Library with Friends of the Saint Paul Public Library
24b. Marketing Services (New - Budget > $75,000)
CA Course Reporters
CA, Inc. with Weber Shandwick
24d. Marketing Services (Established - Budget >$75,000)
Making Quitters Winners
ClearWay Minnesota with Carmichael Lynch Spong
25a. Marketing Products (New - Budget < $75,000)
Flipping For Fiber - Fiber One Complete Pancake Mix
General Mills, Inc. with OLSON
25b. Marketing Products (New - Budget > $75,000)
SUPERVALU Organifies the World with Wild Harvest Launch
SUPERVALU with Carmichael Lynch Spong
25d. Marketing Products (Established - Budget > $75,000)
Chex Party Mix Redefines 15 Minutes Of Fame
General Mills, Inc. with OLSON
26. International Public Relations
DHA - eh? Accounting life’s DHA in Canada
Martek Biosciences with Carmichael Lynch Spong
27a. Crisis / Issues Management (Business/Industry)
Confidential Crisis Communications
Minnesota-based Company with Beehive PR
28. Internal Communications
Communicating With An Organization of Achievement Addicts
Carmichael Lynch Spong
29. Investor Relations
Turning Water into Profits
Tennant Company with Padilla Speer Beardsley
30a. Integrated Communications (Products)
Not Just Another Faucet Company
Danze with GdB
30b. Integrated Communications (Services)
It's Time to Feel Better about Health Care
CIGNA with Fleishman-Hillard
31. Multicultural Public Relations
Close the Gap
Boston Scientific with Weber Shandwick
32a. Industry Campaign of the Year (Consumer Products)
American Standard Heating & Air Conditioning Helps Families Breathe Easier
American Standard Heating & Air Conditioning with Carmichael Lynch Spong
32d. Industry Campaign of the Year (B2B)
Rynaxypyr Spells Growth for DuPont
DuPont Crop Protection with Exponent
32e. Industry Campaign of the Year (Health Care)
Creating A Climate of Influence
American College of Surgeons with Weber Shandwick
32f. Industry Campaign of the Year (Nonprofit)
Making Quitters Winners
ClearWay Minnesota with Carmichael Lynch Spong