Finalists
ELEMENTS
1. Brochures
“How People Are Counted” Brochure
U.S. Census Bureau with Weber Shandwick
2. Special Purpose Publications
Going Beyond Seed
Winfield Solutions with Exponent/Colle+McVoy
Giving Dealers an Edge
Winfield Solutions with Exponent
3A. Video (Programs)
“Salt 101” Spices Up Diamond Crystal Salt
Cargill with Carmichael Lynch Spong
U.S. Census Bureau Video Training Program
US Census Bureau with Weber Shandwick
Who Pooped at the Minnesota Zoo?
Minnesota Zoo
3B. Video (Public Service Announcements - PSA)
Affordable...Convenient...Fast...MSP Value Parking
Metropolitan Airports Commission with Padilla Speer Beardsley
Bringing American Humane Into the Spotlight
American Humane Association with Carmichael Lynch Spong
Beyonce PSA Compels Fans to Give
General Mills’ Hamburger Helper with Exponent
4. Audio
Untying the PurseStrings of America’s Most Powerful Consumer
WebmasterRadio.FM with Carmichael Lynch Spong
5A. Annual Reports (Business/Industry)
CHS 2009 Annual Report: A New Perspective
CHS Inc. with Exponent/Colle+McVoy
Showcasing St. Jude Medical’s Lifesaving Successes
St. Jude Medical with Padilla Speer Beardsley
5B. Annual Reports (Government/Nonprofit)
Celebrating Success
Minnesota Zoo
Children’s Hospitals and Clinics of Minnesota 2008 Annual Report
Children’s Hospitals & Clinics of Minnesota
6A. Media Kits (Products)
Betty Crocker: Gluten Free Goddess
General Mills, Inc. with OLSON
GoGirl! Building A Brand Worth Standing For
FemMed, Inc., with Risdall McKinney Public Relations
Tasting Is Believing For New Spirit – Red Stag
Jim Beam Bourbon with Padilla Speer Beardsley
6B. Media Kits (Services)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
6C. Media Kits (Events)
No finalists were selected in this category.
6D. Media Kits (Other)
Don’t Gamble with Flooring
Lumber Liquidators with OLSON
The Whole Kit and Caboodle: Recipes for Grilling Safely
Propane Education & Research Council with Exponent
7. Newsletters
Cargill E-Newsletter Puts Industry Trends “InPerspective”
Cargill with Carmichael Lynch Spong
Expertise, In Your Inbox
Winfield Solutions with Exponent
Nourishing Veterinary Know-how
Nestlé Purina with Exponent
8A. Magazines (Internal)
The Link Magazine
Best Buy Co., Inc.
8B. Magazines (External)
Minnesota State Colleges & Universities magazine
Minnesota State Colleges & Universities with The Design Company
CHS Brings the World to Your Door
CHS Inc. with Exponent/Colle+McVoy
9A. Media Relations (Business/Industry - Budget < $75,000))
Betty Crocker: Gluten Free Goddess
General Mills, Inc. with OLSON
World’s Largest Boot Takes Stroll Down Main Street
Red Wing Shoe Company with Beehive PR
Breakfast On The Plaza: Stockman & Dakota Beef Launch
Cub Foods with Padilla Speer Beardsley
9B. Media Relations (Business/Industry - Budget > $75,000))
Fore! Filling PGA Championship Galleries
2009 PGA Championship with Exponent
Increasing The Media’s Appetite For Chex Party Mix
General Mills, Inc. with OLSON
Lutron Electronics: Saving Energy with Lighting Controls
Lutron Electronics with Carmichael Lynch Spong
MATADOR by Jack Link’s Makes Bold Move
Jack Link’s Beef Jerky with Carmichael Lynch Spong and FUSE
9C. Media Relations (Government/Nonprofit)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
Target Holidazzle Makes Media Melt
Minneapolis Downtown Council with OLSON
Big Business for Small Farmers
TransFair USA with Carmichael Lynch Spong
10. Feature Writing
Toolkit for Reaching Latinos
U.S. Census Bureau with Weber Shandwick
11. Technical Writing
Revealing Solutions for Dangerous Medical Misconnections
Colder Products with Padilla Speer Beardsley
Cutting a Wide Swath in Reaching Decision Makers
Propane Education & Research Council with Exponent
DU: What Veterans/Service Members Need to Know
Minnesota Department Veterans Affairs with Weber Shandwick
12. Speech Writing
No finalists were selected in this category.
13. Web Sites
“Salt 101” Spices Up Diamond Crystal Salt
Cargill with Carmichael Lynch Spong
Who Pooped at the Minnesota Zoo?
Minnesota Zoo
lifesDHAindex.com Reveals the State of America’s Brain Health
Martek Biosciences with Carmichael Lynch Spong
14. Research
Targeting Today’s Action Driven Teen
Jack Link’s Beef Jerky with Carmichael Lynch Spong
Preserving the Heart of the First Nation
MN DoH, AHA, Indian Work with Padilla Speer Beardsley
Teen Voice 2009: The Untapped Strengths of 15 year olds
Best Buy Co., Inc with Search Institute
15. Evaluation
Clearing the Air and Bringing Energy Efficiency into Focus
Trane with Carmichael Lynch Spong
2010 Census Media Reports
U.S. Census Bureau with Weber Shandwick
Raising the Perception Bar of Army Medicine
U.S. Army Medical Department with Weber Shandwick
16. Social Media
Punch Pizza Fires Up Social Media
Punch Pizza with Tunheim Partners
myDairy: A Social Media Program for Dairy Advocates
Dairy Management Inc. with Weber Shandwick
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
17. Creative Tactics
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
No Name Brings Home the Bacon
No Name Premium Meats with Tunheim Partners
Jack Link’s Living Sasquatch
Jack Link’s Beef Jerky with Carmichael Lynch Spong & Carmichael Lynch Advertising
Brushing up on Mobile: ColorSnap iPhone App
Sherwin-Williams with Carmichael Lynch Spong & Resource Interactive
PROGRAMS
18A. Community Relations (Business/Industry)
Best Buy’s @15 Program
Best Buy with Weber Shandwick
Padilla Plugged In: Improving Our Community
Padilla Speer Beardsley
18B. Community Relations (Government/Nonprofit)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
A Nation of Medical Advocates
U.S. Army Medical Department with Weber Shandwick
Defining the Need for a Forever Family
Ramsey County Community Services with Padilla Speer Beardsley
19A. Institutional Programs (Business/Industry)
New Vision Plants Seeds of Growth for DuPont
DuPont Crop Protection with Exponent
Making Tracks to CAT Auctions
CAT Auction Services with Neuger Communications Group
19B. Institutional Programs (Government/Nonprofit)
Open for Business
Minnesota State Colleges and Universities with Bayard Advertising
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
WORKplace
Saint Paul Public Library
20A. Special Events/Observances (Less Than Seven Days) (Business/Industry)
Searing Calphalon Unison in Heads and Hearts of Goddesses
Calphalon with Carmichael Lynch Spong
BART Fair Trade Certified Chocolate Giveaway
TransFair USA with Carmichael Lynch Spong
Teeing Off Ticket Sales with the PGA Championship
2009 PGA Championship with Exponent
20B. Special Events/Observances (Less Than Seven Days) (Government/Nonprofit)
DU: What Veterans & Service Members Need to Know
Minnesota Department Veterans Affairs with Weber Shandwick
Congratulations! You’ve Landed on Free Parking!
Minnesota State Lottery with Exponent
21A. Special Events/Observances (More Than Seven Days) (Business/Industry)
“Because We Care” Employee Giving Campaign
Thomson Reuters
21B. Special Events/Observances (More Than Seven Days) (Government/Nonprofit)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
Target Holidazzle Puts The Spotlight On Downtown
Minneapolis Downtown Council with OLSON
22A. Public Service (Business/Industry)
Helping Brand Lends Helping Hand to Fight Hunger
General Mills’ Hamburger Helper with Exponent
The Safe Driving Talk
State Farm Insurance with Weber Shandwick
22B. Public Service (Government/Nonprofit)
Keeping Kids Healthy Influenza Awareness Campaign
Children’s Hospitals & Clinics of Minnesota
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
23A. Public Affairs (Business/Industry)
Geek Squad and the FCC Team Up for DTV
Best Buy Co., Inc. with Ketchum
23B. Public Affairs (Government/Nonprofit)
No finalists were selected in this category.
24A. Marketing Services (New - Budget < $75,000)
WORKplace
Saint Paul Public Library
24B. Marketing Services (New - Budget > $75,000)
2009 PGA Championship: Making Minnesota Sports History
2009 PGA Championship with Exponent
24C. Marketing Services (Established - Budget < $75,000)
No finalists were selected in this category.
24D. Marketing Services (Established - Budget > $75,000)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
25A. Marketing Products (New - Budget < $75,000)
Brushing up on Mobile: ColorSnap iPhone App
Sherwin-Williams with Carmichael Lynch Spong and Resource Interactive
25B. Marketing Products (New - Budget > $75,000)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
MATADOR by Jack Link’s bold Move
Jack Link’s Beef Jerky with Carmichael Lynch Spong and Fuse
Five Chex Cereals Say Goodbye to Gluten
General Mills, Inc. with OLSON
25C. Marketing Products (Established - Budget < $75,000)
Obama’s Favorite Bottles Huge Sales for Honest Tea
Honest Tea with Kohnstamm Communications
Harvesting Sales for Red Gold
Red Gold with Lemke Anderson and CCF
Jack Link’s Living Sasquatch
Jack Link’s Beef Jerky with Carmichael Lynch Spong and Carmichael Lynch Adver.
25D. Marketing Products (Established - Budget > $75,000)
Jim Beam Is Back! Reinvigorating An American Icon
Jim Beam Bourbon with Padilla Speer Beardsley
Helping Jim Beam Honor America’s Heroes
Jim Beam Bourbon with Padilla Speer Beardsley
“Salt 101” Spices Up Diamond Crystal Salt
Cargill with Carmichael Lynch Spong
26. International Public Relations
No finalists were selected in this category.
27A. Crisis / Issues Management (Business/Industry)
No finalists were selected in this category.
27B. Crisis / Issues Management (Government/Nonprofit)
Preparing the Dairy Industry for the Unthinkable
Dairy Management Inc. with Weber Shandwick
28. Internal Communications
2010 Census Internal Video Training Program
U.S. Census Bureau with Weber Shandwick
Creating a More Global Culture through Communications
Thomson Reuters, Legal with Media Loft
Attracting, Retaining and Engaging Achievement Addicts
Carmichael Lynch Spong
29. Investor Relations
Going Public Against Great Odds to Save Limbs
Cardiovascular Systems, Inc. with Padilla Speer Beardsley
30A. Integrated Communications (Products)
Jack Link’s Living Sasquatch
Jack Link’s Beef Jerky with Carmichael Lynch Spong and Carmichael Lynch Adver.
Launching Personalized Health Care in the Internet Age
Mayo Clinic and Microsoft with Padilla Speer Beardsley
Creating Social Media Buzz For Jim Beam
Jim Beam Bourbon with Padilla Speer Beardsley
30B. Integrated Communications (Services)
WORKplace
Saint Paul Public Library
A Convenient Bargain: Introducing MSP Value Parking
Metropolitan Airports Commission with Padilla Speer Beardsley
Yearbook Yourself Takes Taubman to the Head of the Class
Taubman with Exponent Public Relations
31. Multicultural Public Relations
Make College a Part of Your Future
Minnesota State Colleges and Universities with Franke + Fiorella
Close the Gap
Boston Scientific with Weber Shandwick
Be The Match Campaign Attracts Vietnamese Donors
Be The Match with Padilla Speer Beardsley
32A. Industry Campaign of the Year (Consumer Products)
Launching Personalized Health Care in the Internet Age
Mayo Clinic and Microsoft with Padilla Speer Beardsley
Jack Link’s Living Sasquatch
Jack Link’s Beef Jerky with Carmichael Lynch Spong and Carmichael Lynch Advertising
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
32B. Industry Campaign of the Year (Consumer Services)
No finalists were selected in this category.
32C. Industry Campaign of the Year (Technology)
No finalists were selected in this category.
32D. Industry Campaign of the Year (B2B)
New Vision Plants Seeds of Growth for DuPont
DuPont Crop Protection with Exponent
32E. Industry Campaign of the Year (Health Care)
Be The Match Marrowthon
National Marrow Donor Program with Weber Shandwick
Capturing the State of the Nation’s Brain Health
Martek Biosciences with Carmichael Lynch Spong
32F. Industry Campaign of the Year (Nonprofit)
Target Holidazzle Puts The Spotlight On Downtown Minneapolis
Minneapolis Downtown Council with OLSON
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
Africa! in Minnesota
Minnesota Zoo with Preston Kelly