28th Annual Winners (awarded March 9, 2006)

Minnesota PRSA congratulates the winners of the 28th Annual Classics Awards for their outstanding public relations work in 2005.

BEST OF SHOW

Phillips Union: A Sip and a Smile
Phillips Distilling Co. with Olson+Co.

ELEMENTS WINNERS

1a. Brochures (up to 2 colors)
No Winner.

1b. Brochures (three or more colors)
Reaching Dog-Lovers with Play More Magazine
Novartis Animal Health US, Inc. with Exponent Public Relations

2. Special Purpose Publications
American Standard Empowers a Generation of Women Do-It-Herselfers
American Standard with Carmichael Lynch Spong

3a. Video (Programs)
No Winner

3b. Video (Public Service Announcements–PSA)
No winner

3c. Video (Video News Releases - VNR)
Pudgy Pets Make Big Holiday News
Nestlé Purina with Exponent Public Relations

4a. Audio (Programs)
The Allure of the Indy
Faith Filmworks, Inc. with Exponent Public Relations

4b. Audio (PSA)
No Winner

4c. Audio News Releases
All Signs Point to Arthritis Pain
Nestlé Purina with Exponent Public Relations

5a. Annual Reports (Business/Industry)
Restoring Lost Paradise: Rough Waters-Synovis Life Technologies
Synovis Life Technologies with Padilla Speer Beardsley

5b. Annual Reports (Government/Nonprofit)
Growth: 2004 LifeSource Annual Report
LifeSource

6a. Media Kits (Products)
Unlocking the Mystique of Indian Cuisine
Patak’s with Weber Shandwick

6b. Media Kits (Services)
A Brand New Shine
Jenn-Air with Carmichael Lynch Spong

6c. Media Kits (Events)
American Standard’s Sexiest Plumber Search Makes Media Blush
American Standard with Carmichael Lynch Spong

6d. Media Kits (Other)
American Standard Empowers a Generation of Do-It-Herselfers
American Standard with Carmichael Lynch Spong

7a. Newsletters (up to two colors)
RSM McGladrey Advantage: Actionable Intelligence for Midsized Businesses
RSM McGladrey with Hanley Wood Marketing

7b. Newsletters (three or more colors)
Bumper to Bumper RV Coach Care
Cummins Power Generation with Karwoski & Courage

8a. Magazines (Internal)
Cooperative Profiles: Business Consulting at Your Doorstep
CHS-Land O'Lakes with Exponent Public Relations

8b. Magazines (External)
Cooperative Partners: Bringing Agribusiness Profitability to Life
CHS Land O'Lakes with Exponent Public Relations

9a. Media Relations (Business/Industry – Budget <$25,000)
Imation Micro Hard Drive Product Launch
Imation Corp. with Fleishman-Hillard

9b. Media Relations (Business/Industry – Budget >$25,000)
Press for Access at the Nation’s Best Dog Parks
Deramaxx with Exponent Public Relations

9c. Media Relations (Government/Nonprofit)
Saving MinnesotaCare and Preserving Affordable Health Care
Minnesotans for Affordable Health Care with Carmichael Lynch Spong

10. Feature Writing
Tapping into the Mindset of Youth through Blogging
University of Minnesota Parking and Transportation Services

11. Technical Writing
Making the Case for Feeding Joint Pain
Nestlé Purina PetCare with Exponent Public Relations

12. Speech Writing
Tuning into Your Patients
Patterson Dental with Karwoski & Courage

13a. New Media/Technology (Web Sites– Internet or Intranet)
Seven “Soaper Heroes” Take to the Web
NSF International with Olson+Co.

13b. New Media/Technology (CD-ROM)
No winner

13c. New Media/Technology (Other)
Is Cat Your Final Answer
Nestlé Purina with Exponent Public Relations

14. Creative Tactics
American Standard’s Sexiest Plumber Pinups
American Standard with Carmichael Lynch Spong

15. Research
Donaldson Puts the Pressure on with Hydraulics Research
Donaldson with Strother Communications Group

16. Evaluation
Capturing it All: eClip Report Delivers
3M ESPE with Karwoski & Courage

PROGRAMS WINNERS

17a. Community Relations (Business/Industry)
A Better Night’s Sleep for Those in Need
Select Comfort with Carmichael Lynch Spong

17b. Community Relations (Government
Meet Howie Dazzle: The 2004 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley

18a. Institutional Programs (Business/Industry)
Going Pan-to-Pan to Fight Hunger
Jenn-Air Appliances with Carmichael Lynch Spong

18b. Institutional Programs (Government)
Claiming a Big Fat Problem
The North American Olive Oil Association with Exponent Public Relations

19a. Special Events/Observances (less than seven days) (Business/Industry)
A Full Throttle Assault on the Energy Drink Category
The Coca-Cola Company with Fast Horse, Inc.

19b. Special Events/Observances (less than seven days) (Government/Nonprofit)
Uniting Guns and Greens to Improve Minnesota’s Environment
Rally for Ducks, Wetlands and Clean Water with Carmichael Lynch Spong

20a. Special Events/Observances (more than seven days) (Business/Industry)
American Standard’s Sexiest Plumber Contest Finds a Champion
American Standard with Carmichael Lynch Spong

20b. Special Events/Observances (more than seven days) (Government/Nonprofit)
Meet Howie Dazzle: The 2004 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley

21a. Public Service (Business/Industry)
No winner

21b. Public Service (Government/Nonprofit)
Saving MinnesotaCare and Preserving Affordable Health Care
Minnesotans for Affordable Health Care with Carmichael Lynch Spong

22a. Public Affairs (Business/Industry)
No winner

22b. Public Affairs (Government/NonProfit)
Saving MinnesotaCare and Preserving Affordable Health Care
Minnesotans for Affordable Health Care with Carmichael Lynch Spong

23a. Marketing Services (New) Budget <$25,000
No winner

23b. Marketing Services (New) Budget >$25,000
No winner

23c. Marketing Services (Established) Budget <$25,000
Cutting Through the Clutter: The Asheville Northern Tool Grand Opening
Northern Tool with Fast Horse, Inc.

23d. Marketing Services (Established) Budget >$25,000
Grooving Your Body Toward Better Health
Blue Cross Blue Shield Minn. and the American Heart Association with Fast Horse, Inc.

24a. Marketing Products (New) Budget <$25,000
Growing a New Product from the Group Up
Absorbent Technologies, Inc. with Exponent Public Relations

24b. Marketing Products (New) Budget>$25,000
Full Throttle Assault on the Energy Drink Category
The Coca-Cola Company with Fast Horse, Inc.

24c. Marketing Products (Established) Budget <$25,000
No winner

24d. Marketing Products (Established) Budget >$25,000
Equal Access for Disabled Dogs
Novartis Animal Health with Exponent Public Relations

25. International Public Relations
We Speak an International Language
Fairfield Language Technologies & HBL Media with Carmichael Lynch Spong

26a. Crisis Communications (Business/Industry)
No winner

26b. Crisis Communications (Government/Nonprofit)
No winner

27. Internal Communications
No winner

28. Investor Relations.
Maintaining Investor Confidence During a CEO Leadership Transition
Tennant Company with Padilla Speer Beardsley

29a. Integrated Communications (Products)
Phillips Union: A Sip and a Smile
Phillips Distilling Co. with Olson+Co.

29b. Integrated Communications (Services)
Driving Hoards to Circuit Boards
BTW with Strother Communications Group