The Classics
• Elements
• Programs
• How to Enter
• Finalists
• Past Winners

Student Classics
• Elements
• Preparing Your Entry
• Finalists
• Willard Thompson
Scholarship

• Past Winners

Banquet

Finalists:


Elements

1a: Brochures (up to 2 colors)

  • Graffiti Brochure
    City of Minneapolis Communications Department

1b: Brochures (3 or more colors)

  • "Chill Seekers" with Annual Catalog
    Riedell Skates with Strother Communications Group
  • Community United for the Better
    Cub Foods with Padilla Speer Beardsley, Inc.
  • Taking a Peak Behind the Bathroom Door
    American Standard with Carmichael Lynch Spong

2. Special Purpose Publications

  • Follow Your Heart - Minneapolis Heart Institute Foundation
    Minneapolis Heart Institute Foundation with Risdall McKinney Public Relations
  • Steps and Steps and Steps to Healthy Dogs
    Novartis Animal Health with Exponent Public Relations
  • Forward: Living Life After Transplant
    National Marrow Donor Program with Weber Shandwick

3a. Video (Programs)

  • Voices
    Families United with ASI Communications
  • Governor Pawlenty Sings Praises of MacPhail Center of Music
    MacPhail Center of Music with Fast Horse, Inc.
  • Forward: Living Life After Transplant
    National Marrow Donor Program with Weber Shandwick

3b. Video (Public Service Announcements - PSA)

  • There's No Place Like Home: Giving Hope to Homeowners
    Homeownership Preservation Foundation with Exponent Public Relations

3c. Video (Video News Releases - VNR)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

4a. Audio (Programs)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

4b. Audio (Public Service Announcements - PSA)

  • Raising the Foreclosure Flag for Homeowners
    Homeownership Preservation Foundation with Exponent Public Relations

4c. Audio news releases

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

5a. Annual Reports (Business/Industry)

  • You Are Here - CHS 2006 Annual Report
    CHS Inc. with Exponent Public Relations
  • 2005 Annual Report
    St. Jude Medica, Inc.

5b. Annual Reports (Government/NonProfit)

  • The Butterfly Effect: 2006 CCRF Annual Report
    Children's Cancer Research Fund with Greer and Associates

6a. Media Kits (Products)

  • Through the Power of Scratch
    Minnesota State Lottery with Exponent Public Relations
  • Selling the Invisible: Bringing the TRANE CleanEffects Story into Focus for Media
    TRANE with Carmichael Lynch Spong
  • Taking a Peak Behind the Bathroom Door
    American Standard Bath and Kitchen with Carmichael Lynch Spong

6b. Media Kits (Services)

  • Fast-Due: Sharing the Foreclosure Message with Media
    Homeownership Preservation Foundation with Exponent Public Relations

6c. Media Kits (Events)

  • Sunflower Market: Sowing the Seeds of OLSON with Sunflower Market Awareness
    Sunflower Market Awareness with OLSON + Co.

6d. Media Kits (other)

  • Museum Adventure Presented by Macy's
    Macy's and MELSA with Padilla Speer Beardsley, Inc.
  • Imation Digital Experience
    Imation Corp. with Fleishman Hillard, Inc.
  • Imation Inkjet Printable Media with AquaGuard Surface
    Imation Corp. with Fleishman Hillard, Inc.

7a. Newsletters (up to 2 colors)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

7b. Newsletters (3 or more colors)

  • Bumper to Bumper RV Service
    Onan RV with Karwoski & Courage
  • Opus Building Beyond Newsletter
    The Opus Group with Weber Shandwick

8a. Magazines (Internal)

  • Cooperative Profiles: Business Consulting At Your Doorstep
    CHS-Land O Lakes with Exponent Public Relations
  • Inside Thomson
    The Thomson Corporation

8b. Magazines (External)

  • Timberlines
    BASF Professional Vegetation Management with Padilla Speer Beardsley, Inc.
  • Latitude
    BASF Professional Vegetation Management with Padilla Speer Beardsley, Inc.
  • Cooperative Partners: Bringing Agribusiness Profitability to Life
    CHS- Land O'Lakes with Exponent Public Relations

9a. Media Relations (Business/Industry) Budget < $25,000

  • Have a Happy Turkey-Trauma Free Thanksgiving
    Kowalski's Markets with New School Communications
  • Museum Adventure Pass
    Macy's and MELSA with Padilla Speer Beardsley, Inc.
  • Velocity - Introducing the Future of Firefighting
    Pierce Manufacturing with Padilla Speer Beardsley, Inc.

9b. Media Relations (Business/Industry) Budget > $25,000

  • Taking "Anywhere" to the Media
    The Clorox Company with Carmichael Lynch Spong
  • A Star is Born
    Macy's with Padilla Speer Beardsley, Inc.
  • Sleeping with the Media
    Select Comfort with Carmichael Lynch Spong

9c. Media Relations (Government/Nonprofit)

  • Protector USV Makes a Splash in U.S. Harbors
    BAE Systems with Weber Shandwick
  • Creating "The" Health News Story of the Day
    United Health Foundation with Exponent Public Relations
  • Pour on the Olive Oil, and On and On and On
    North American Olive Oil Association with Exponent Public Relations

10. Feature Writing

  • ASV Makes Big Impact by Treading Lightly
    ASV with Carmichael Lynch Spong
  • We All Scream for RFID on Ice Cream!
    Rockwell Automotion with Padilla Speer Beardsley, Inc.
  • Iraqi War Veteran Inspired to Help Other Amputees
    Minnesota State Colleges and Universities

11. Technical Writing

  • Reaping the Rewards of Strategic Maintenance
    Rockwell Automotion with Padilla Speer Beardsley, Inc.
  • ASV Makes Big Impact by Treading Lightly
    ASV with Carmichael Lynch Spong
  • A Clean Message Grabs Readers' Attention
    Donaldson Torit with Strother Communications Group

12. Speech Writing

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

13a. New Media/Technology (Web sites - Internet or Intranet)

  • Building an Engineer-Optimized Web site
    Intek Plastics with Strother Communications Group
  • Chevy AVEO Livin' Large Campus Challenge
    Chevy AVEO with Weber Shandwick
  • Delivering the Know-How in Agronomics
    Agriliance with Exponent Public Relations

13b. New Media/Technology (CD-ROM)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

13c. New Media/Technology (Other)

  • 2006 AirVenture: Planes, Planes and More Planes
    Padilla Speer Beardsley, Inc.
  • My Face on MySpace
    Aveda with Exponent Public Relations

14. Creative Tactics

  • Coca-Cola NCAA Human Bracket
    The Coca-Cola Company with Weber Shandwick
  • 2006 Minneapolis MOSAIC: Poets on Buses
    Minneapolis MOSAIC with Padilla Speer Beardsley, Inc.
  • Takin' Names and Raisin' Help
    Gold'n Plump Poultry with Gabriel deGrood Bendt

15. Research

  • Altering the Flow of the Faucet Category
    Danze, Inc. with Gabriel deGrood Bendt
  • Research Gives Donaldsons the Air of Authority
    Donaldson Torit with Strother Communications Group
  • Catching Zzzs with Zia
    Zia with Risdall McKinney Public Relations

16. Evaluation

  • Adjusting the Mix
    TOLD Development with Fast Horse, Inc.

Programs

17a. Community Relations (Business/Industry)

  • Building a Ballpark in Minneapolis
    Minnesota Twins Baseball Club with Tunheim Partners
  • Museum Adventure Pass Presented by Macy's
    Macy's and MELSA with Padilla Speer Beardsley, Inc.

17b. Community Relations (Government)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

18a. Institutional Programs (Business/Industry)

  • Driving Designer Loyalty
    MasterBrand Cabinets, Inc. with Carmichael Lynch Spong
  • A Star is Born: America's First National Department Store
    Macy's with Padilla Speer Beardsley, Inc.
  • From (Hibernating) Bear to Bull
    Thrivent Financial for Lutherans

18b. Institutional Programs (Government)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

19a. Special Events/Observances (less than 7 days ) (Business/Industry)

  • Unveiling Reality: Introducing the Next Generation of Firepower
    BAE Systems with Weber Shandwick
  • Fabcon's 35th Anniversary Celebration
    Fabcon with Padilla Speer Beardsley, Inc.
  • VAULT Motobowling: A Strike Against the Competition
    The Coca-Cola Company with Fast Horse, Inc.

19b. Special Events/Observances (less than 7 days) (Government/NonProfit)

  • 2006 Minneapolis MOSAIC: Many Worlds. One Weekend.
    Minneapolis MOSAIC with Padilla Speer Beardsley, Inc.
  • Keep the Drive U.S.A.
    The Allstate Foundation with Weber Shandwick
  • Making Sweet Music with MacPhail
    MacPhail Center for Music with Fast Horse, Inc.

20a: Special Events/Observances (More Than Seven Days) (Business/Industry)

  • Stirring Up Dust & Results with American Standard Heating & Air Conditioning
    American Standard Heating & Air Conditioning with Carmichael Lynch Spong
  • Nordic Ware's 60th Anniversary Campaign
    Nordic Ware with Kohnstamm Communications
  • "Because We Care" Employee Giving Campaign
    Thomson West

20b: Special Events/Observances (More Than Seven Days) (Government/Nonprofit)

  • K-12 Classrooms Go to the Dogs
    Go North!  with Strother Communications Group
  • 2005 TCF Holidazzle Parade
    Minneapolis Downtown Council with Padilla Speer Beardsley, Inc.
  • Play to Win - 75,000 Times a Day
    Minnesota State Lottery with Exponent Public Relations

21a: Public Service (Business/Industry)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

21b: Public Service (Government/Nonprofit)

  • Bring Homeowners Back from the Brink
    Homeownership Preservation Foundation with Exponent Public Relations
  • Close the Gap Campaign
    Itasca Project with Padilla Speer Beardsley, Inc.

22a: Public Affairs (Business/Industry)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

22b: Public Affairs (Government/NonProfit)

  • Confirmation of Samuel Alito
    Progress for America with ASI Communications
  • Tides of Change: Rochester Coalition Influences Election Results in Minnesota's First Congressional District
    Rochester Coalition with Weber Shandwick

23a: Marketing Services (New) Budget < $25,000

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

23b: Marketing Services (New) Budget > $25,000

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

23c: Marketing Services (Established) Budget < $25,000

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

23d: Marketing Services (Established) Budget > $25,000G2G

  • Live the Moment
    TOLD Development with Fast Horse, Inc.
  • Turning Up the Heat on Yale Mechanical's Marketing Efforts
    Yale Mechanical with Strother Communications Group

24a: Marketing Products (New) Budget < $25,000

  • West Monitor Suite
    Thomson West
  • Protector USV Makes a "Splash" in U.S. Harbors
    BAE Systems with Weber Shandwick

24b: Marketing Products (New) Budget > $25,000

  • Taking "Anywhere" Everywhere
    The Clorox Company with Carmichael Lynch Spong
  • America Busts into Song for Yogurt Burst Cheerios
    General Mills with Padilla Speer Beardsley, Inc.
  • A Strike Against the Competition
    The Coca-Cola Company with Fast Horse, Inc.

24c: Marketing Products (Established) Budget < $25,000

  • Taking a Bite Out of HoneyCrisp Season
    Pepin Heights Orchard with Fast Horse, Inc.

24d: Marketing Products (Established) Budget > $25,000

  • 10,000 Steps and a Million Tails-a-Waggin'
    Novartis Animal Health U.S., Inc. with Exponent Public Relations
  • 72,000 Reasons to Scratch
    Minnesota State Lottery with Exponent Public Relations
  • The Rover: There is No Off Season
    Snickers/Masterfoods with Weber Shandwick

25: International Public Relations

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

26a: Crisis Communications (Business/Industry)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

26b: Crisis Communications (Government/NonProfit)

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

27: Internal Communications

  • Movin' On Up - to Downtown
    Colle+McVoy with Exponent Public Relations
  • A Flock of Culture Vultures Nest at CLS
    Carmichael Lynch Spong
  • Selling the Invisible: The TRANE Clean Effects Story
    TRANE with Carmichael Lynch Spong

28: Investor Relations

Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.

29a: Integrated Communications (Products)

  • The Power of Pet-ometers on the Path to Play More
    Novartis Animal Health U.S., Inc. with Exponent Public Relations
  • Staying Ahead of the Flock
    Gold'n Plump Poultry with Gabriel deGrood Bendt
  • Stirring Up Dust & Results with American Standard Heating & Air Conditioning's Dust Bunny Challenge
    American Standard with Carmichael Lynch Spong

29b: Integrated Communications (Services)

  • Multimax Acquisition, Rebranding and Key Communications Program
    Multimax with ASI Communications
  • There's No Place Like Home: Giving Hope to Homeowners
    Homeownership Preservation Foundation with Exponent Public Relations
  • Live the Moment
    TOLD Development with Fast Horse, Inc.