Finalists:
Elements
1a: Brochures (up to 2 colors)
- Graffiti Brochure
City of Minneapolis Communications Department
1b: Brochures (3 or more colors)
- "Chill Seekers" with Annual Catalog
Riedell Skates with Strother Communications Group
- Community United for the Better
Cub Foods with Padilla Speer Beardsley, Inc.
- Taking a Peak Behind the Bathroom Door
American Standard with Carmichael Lynch Spong
2. Special Purpose Publications
- Follow Your Heart - Minneapolis Heart Institute Foundation
Minneapolis Heart Institute Foundation with Risdall McKinney Public Relations
- Steps and Steps and Steps to Healthy Dogs
Novartis Animal Health with Exponent Public Relations
- Forward: Living Life After Transplant
National Marrow Donor Program with Weber Shandwick
3a. Video (Programs)
- Voices
Families United with ASI Communications
- Governor Pawlenty Sings Praises of MacPhail Center of Music
MacPhail Center of Music with Fast Horse, Inc.
- Forward: Living Life After Transplant
National Marrow Donor Program with Weber Shandwick
3b. Video (Public Service Announcements - PSA)
- There's No Place Like Home: Giving Hope to Homeowners
Homeownership Preservation Foundation with Exponent Public Relations
3c. Video (Video News Releases - VNR)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
4a. Audio (Programs)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
4b. Audio (Public Service Announcements - PSA)
- Raising the Foreclosure Flag for Homeowners
Homeownership Preservation Foundation with Exponent Public Relations
4c. Audio news releases
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
5a. Annual Reports (Business/Industry)
- You Are Here - CHS 2006 Annual Report
CHS Inc. with Exponent Public Relations
- 2005 Annual Report
St. Jude Medica, Inc.
5b. Annual Reports (Government/NonProfit)
- The Butterfly Effect: 2006 CCRF Annual Report
Children's Cancer Research Fund with Greer and Associates
6a. Media Kits (Products)
- Through the Power of Scratch
Minnesota State Lottery with Exponent Public Relations
- Selling the Invisible: Bringing the TRANE CleanEffects Story into Focus for Media
TRANE with Carmichael Lynch Spong
- Taking a Peak Behind the Bathroom Door
American Standard Bath and Kitchen with Carmichael Lynch Spong
6b. Media Kits (Services)
- Fast-Due: Sharing the Foreclosure Message with Media
Homeownership Preservation Foundation with Exponent Public Relations
6c. Media Kits (Events)
- Sunflower Market: Sowing the Seeds of OLSON with Sunflower Market Awareness
Sunflower Market Awareness with OLSON + Co.
6d. Media Kits (other)
- Museum Adventure Presented by Macy's
Macy's and MELSA with Padilla Speer Beardsley, Inc.
- Imation Digital Experience
Imation Corp. with Fleishman Hillard, Inc.
- Imation Inkjet Printable Media with AquaGuard Surface
Imation Corp. with Fleishman Hillard, Inc.
7a. Newsletters (up to 2 colors)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
7b. Newsletters (3 or more colors)
- Bumper to Bumper RV Service
Onan RV with Karwoski & Courage
- Opus Building Beyond Newsletter
The Opus Group with Weber Shandwick
8a. Magazines (Internal)
- Cooperative Profiles: Business Consulting At Your Doorstep
CHS-Land O Lakes with Exponent Public Relations
- Inside Thomson
The Thomson Corporation
8b. Magazines (External)
- Timberlines
BASF Professional Vegetation Management with Padilla Speer Beardsley, Inc.
- Latitude
BASF Professional Vegetation Management with Padilla Speer Beardsley, Inc.
- Cooperative Partners: Bringing Agribusiness Profitability to Life
CHS- Land O'Lakes with Exponent Public Relations
9a. Media Relations (Business/Industry) Budget < $25,000
- Have a Happy Turkey-Trauma Free Thanksgiving
Kowalski's Markets with New School Communications
- Museum Adventure Pass
Macy's and MELSA with Padilla Speer Beardsley, Inc.
- Velocity - Introducing the Future of Firefighting
Pierce Manufacturing with Padilla Speer Beardsley, Inc.
9b. Media Relations (Business/Industry) Budget > $25,000
- Taking "Anywhere" to the Media
The Clorox Company with Carmichael Lynch Spong
- A Star is Born
Macy's with Padilla Speer Beardsley, Inc.
- Sleeping with the Media
Select Comfort with Carmichael Lynch Spong
9c. Media Relations (Government/Nonprofit)
- Protector USV Makes a Splash in U.S. Harbors
BAE Systems with Weber Shandwick
- Creating "The" Health News Story of the Day
United Health Foundation with Exponent Public Relations
- Pour on the Olive Oil, and On and On and On
North American Olive Oil Association with Exponent Public Relations
10. Feature Writing
- ASV Makes Big Impact by Treading Lightly
ASV with Carmichael Lynch Spong
- We All Scream for RFID on Ice Cream!
Rockwell Automotion with Padilla Speer Beardsley, Inc.
- Iraqi War Veteran Inspired to Help Other Amputees
Minnesota State Colleges and Universities
11. Technical Writing
- Reaping the Rewards of Strategic Maintenance
Rockwell Automotion with Padilla Speer Beardsley, Inc.
- ASV Makes Big Impact by Treading Lightly
ASV with Carmichael Lynch Spong
- A Clean Message Grabs Readers' Attention
Donaldson Torit with Strother Communications Group
12. Speech Writing
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
13a. New Media/Technology (Web sites - Internet or Intranet)
- Building an Engineer-Optimized Web site
Intek Plastics with Strother Communications Group
- Chevy AVEO Livin' Large Campus Challenge
Chevy AVEO with Weber Shandwick
- Delivering the Know-How in Agronomics
Agriliance with Exponent Public Relations
13b. New Media/Technology (CD-ROM)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
13c. New Media/Technology (Other)
- 2006 AirVenture: Planes, Planes and More Planes
Padilla Speer Beardsley, Inc.
- My Face on MySpace
Aveda with Exponent Public Relations
14. Creative Tactics
- Coca-Cola NCAA Human Bracket
The Coca-Cola Company with Weber Shandwick
- 2006 Minneapolis MOSAIC: Poets on Buses
Minneapolis MOSAIC with Padilla Speer Beardsley, Inc.
- Takin' Names and Raisin' Help
Gold'n Plump Poultry with Gabriel deGrood Bendt
15. Research
- Altering the Flow of the Faucet Category
Danze, Inc. with Gabriel deGrood Bendt
- Research Gives Donaldsons the Air of Authority
Donaldson Torit with Strother Communications Group
- Catching Zzzs with Zia
Zia with Risdall McKinney Public Relations
16. Evaluation
- Adjusting the Mix
TOLD Development with Fast Horse, Inc.
Programs
17a. Community Relations (Business/Industry)
- Building a Ballpark in Minneapolis
Minnesota Twins Baseball Club with Tunheim Partners
- Museum Adventure Pass Presented by Macy's
Macy's and MELSA with Padilla Speer Beardsley, Inc.
17b. Community Relations (Government)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
18a. Institutional Programs (Business/Industry)
- Driving Designer Loyalty
MasterBrand Cabinets, Inc. with Carmichael Lynch Spong
- A Star is Born: America's First National Department Store
Macy's with Padilla Speer Beardsley, Inc.
- From (Hibernating) Bear to Bull
Thrivent Financial for Lutherans
18b. Institutional Programs (Government)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
19a. Special Events/Observances (less than 7 days ) (Business/Industry)
- Unveiling Reality: Introducing the Next Generation of Firepower
BAE Systems with Weber Shandwick
- Fabcon's 35th Anniversary Celebration
Fabcon with Padilla Speer Beardsley, Inc.
- VAULT Motobowling: A Strike Against the Competition
The Coca-Cola Company with Fast Horse, Inc.
19b. Special Events/Observances (less than 7 days) (Government/NonProfit)
- 2006 Minneapolis MOSAIC: Many Worlds. One Weekend.
Minneapolis MOSAIC with Padilla Speer Beardsley, Inc.
- Keep the Drive U.S.A.
The Allstate Foundation with Weber Shandwick
- Making Sweet Music with MacPhail
MacPhail Center for Music with Fast Horse, Inc.
20a: Special Events/Observances (More Than Seven Days) (Business/Industry)
- Stirring Up Dust & Results with American Standard Heating & Air Conditioning
American Standard Heating & Air Conditioning with Carmichael Lynch Spong
- Nordic Ware's 60th Anniversary Campaign
Nordic Ware with Kohnstamm Communications
- "Because We Care" Employee Giving Campaign
Thomson West
20b: Special Events/Observances (More Than Seven Days) (Government/Nonprofit)
- K-12 Classrooms Go to the Dogs
Go North! with Strother Communications Group
- 2005 TCF Holidazzle Parade
Minneapolis Downtown Council with Padilla Speer Beardsley, Inc.
- Play to Win - 75,000 Times a Day
Minnesota State Lottery with Exponent Public Relations
21a: Public Service (Business/Industry)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
21b: Public Service (Government/Nonprofit)
- Bring Homeowners Back from the Brink
Homeownership Preservation Foundation with Exponent Public Relations
- Close the Gap Campaign
Itasca Project with Padilla Speer Beardsley, Inc.
22a: Public Affairs (Business/Industry)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
22b: Public Affairs (Government/NonProfit)
- Confirmation of Samuel Alito
Progress for America with ASI Communications
- Tides of Change: Rochester Coalition Influences Election Results in Minnesota's First Congressional District
Rochester Coalition with Weber Shandwick
23a: Marketing Services (New) Budget < $25,000
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
23b: Marketing Services (New) Budget > $25,000
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
23c: Marketing Services (Established) Budget < $25,000
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
23d: Marketing Services (Established) Budget > $25,000G2G
- Live the Moment
TOLD Development with Fast Horse, Inc.
- Turning Up the Heat on Yale Mechanical's Marketing Efforts
Yale Mechanical with Strother Communications Group
24a: Marketing Products (New) Budget < $25,000
- West Monitor Suite
Thomson West
- Protector USV Makes a "Splash" in U.S. Harbors
BAE Systems with Weber Shandwick
24b: Marketing Products (New) Budget > $25,000
- Taking "Anywhere" Everywhere
The Clorox Company with Carmichael Lynch Spong
- America Busts into Song for Yogurt Burst Cheerios
General Mills with Padilla Speer Beardsley, Inc.
- A Strike Against the Competition
The Coca-Cola Company with Fast Horse, Inc.
24c: Marketing Products (Established) Budget < $25,000
- Taking a Bite Out of HoneyCrisp Season
Pepin Heights Orchard with Fast Horse, Inc.
24d: Marketing Products (Established) Budget > $25,000
- 10,000 Steps and a Million Tails-a-Waggin'
Novartis Animal Health U.S., Inc. with Exponent Public Relations
- 72,000 Reasons to Scratch
Minnesota State Lottery with Exponent Public Relations
- The Rover: There is No Off Season
Snickers/Masterfoods with Weber Shandwick
25: International Public Relations
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
26a: Crisis Communications (Business/Industry)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
26b: Crisis Communications (Government/NonProfit)
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
27: Internal Communications
- Movin' On Up - to Downtown
Colle+McVoy with Exponent Public Relations
- A Flock of Culture Vultures Nest at CLS
Carmichael Lynch Spong
- Selling the Invisible: The TRANE Clean Effects Story
TRANE with Carmichael Lynch Spong
28: Investor Relations
Either no entries were submitted or based on judging criteria, there were no finalists or winners in this category.
29a: Integrated Communications (Products)
- The Power of Pet-ometers on the Path to Play More
Novartis Animal Health U.S., Inc. with Exponent Public Relations
- Staying Ahead of the Flock
Gold'n Plump Poultry with Gabriel deGrood Bendt
- Stirring Up Dust & Results with American Standard Heating & Air Conditioning's Dust Bunny Challenge
American Standard with Carmichael Lynch Spong
29b: Integrated Communications (Services)
- Multimax Acquisition, Rebranding and Key Communications Program
Multimax with ASI Communications
- There's No Place Like Home: Giving Hope to Homeowners
Homeownership Preservation Foundation with Exponent Public Relations
- Live the Moment
TOLD Development with Fast Horse, Inc.
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