PAST WINNERS

30th Annual Winners (awarded March 27, 2008)

Below is a complete listing of the 30th Annual Classics award winners. To view winners from the 29th Annual Classics, please click here.

BEST OF SHOW

Taking a Bite Out of the Saturated Sub Category
Erbert & Gerbert’s with Exponent Public Relations

ELEMENTS WINNERS

Brochures (three or more colors)
“Furnitosis” – The Cure for Boring Office Furniture
Store.Steelcase.com with OLSON

Special Purpose Publications
Beyond Seed
Croplan Genetics with Exponent Public Relations

Video (Programs)
Capturing A World of Color: The Sherwin-Williams Colormix08 Video Story
Sherwin-Williams with Carmichael Lynch Spong

Video (Public Service Announcements – PSA)
Be the One to Save a Life
National Marrow Donor Program with Weber Shandwick

Audio (Programs)
Pizza Nights Deliver Pie-in-the-Sky Success
Pillsbury Pizza Crust with Win Win Radio

Annual Reports (Business/Industry)
2006 Annual Report: Results That Really Matter
Xcel Energy

Annual Reports (Government/Nonprofit)
2006 Annual Report: 1+1
Jeremiah Program with Peggy Lauritsen Design Group

Media Kits (Products)
UV Lemonade - Flocking to the Flamingo
Phillips Distilling Co. with OLSON

Media Kits (Services)
A Brighter Idea Requires An Eco-Friendly Media Kit
Great River Energy with OLSON

Media Kits (Events)
“Premier Mounts Commemorative Kit Sets the Stage for Future Media Relations”
Premier Mounts with Risdall McKinney Public Relations

Media Kits (Other)
Hook, Line and Flash Drive
Normark Corporation with Carmichael Lynch Spong

Newsletters (up to two colors)
Habitat Herald: Transforming Readers’ Hearts and Minds
Twin Cities Habitat for Humanity

Newsletters (Three or more colors)
Sharing Droplets of Information
Danze, Inc. with Gabriel deGrood Bendt

Magazines (External)
Minnesota State Colleges & Universities Magazine
Minnesota State Colleges & Universities

Media Relations (Business/Industry – Budget < $25,000)
Pudder, Bornk & Narmer Make Headlines
Erbert & Gerbert’s with Exponent Public Relations

Media Relations (Business/Industry – Budget > $25,000)
“Commodities Gone Wild”
DTN with Tunheim Partners

Media Relations (Government/Nonprofit)
Seconds Count: An Educational Campaign on Interventional Cardiology
Society for Cardiovascular Angiography and Interventions with Weber Shandwick

Feature Writing
Bylined Article Puts “Great PR” at the Center of Integrated Marketing
Maytag Brand with Carmichael Lynch Spong

Technical Writing
Getting Veterinarians and Their Patients Deep Into Doo-Doo
Nestle Purina with Exponent Public Relations

Speech Writing
Using Speech to Reach and Teach
Johnson & Johnson Vision Care with Exponent Public Relations

New Media/Technology (Websites – Internet or Intranet)
BeSoySmart.com
Odwalla with Weber Shandwick

New Media/Technology (Other)
Hook, Line and Flash Drive
Normark Corporation with Carmichael Lynch Spong

Creative Tactics
The Next Maytag Repairman: Could It Be You?
Maytag Brand with Carmichael Lynch Spong

Research
Thrivent Financial Uncovers Boomers’ Retirement Planning Paradox
Thrivent Financial for Lutherans with OLSON

Evaluation
Globe-Tracking: From Sweden to Singapore
Lawson Software with Weber Shandwick

Blogs
Human Flipbook: Making Bloggers Go Bonkers
Erbert & Gerbert’s with Exponent Public Relations

PROGRAMS WINNERS

Community Relations (Business/Industry)
BASF Turf Council Advisory Board Program
BASF Professional Turf with Padilla Speer Beardsley

Community Relations (Government)
Reintroducing Humanity
American Humane Association with Carmichael Lynch Spong

Institutional Programs (Government)
Discovering the Cure for Pity
Gillette Children’s Specialty Healthcare with Gabriel deGrood Bendt

Special Events/Observances – Less than Seven Days (Business/Industry)
Wordies Not Nerdies! A War of Words at the Nat’l School SCRABBLE Championship
Hasbro Games & the National SCRABBLE Association with Carmichael Lynch Spong

Special Events/Observances – Less than Seven Days (Government/Nonprofit)
128,000 Reasons: IPF on the Hill
Coalition for Pulmonary Fibrosis with Weber Shandwick

Special Events/Observances – More than Seven Days (Business/Industry)
On Your Bark, Get Set, PETCO!
PETCO Animal Supplies, Inc. with Carmichael Lynch Spong

Special Events/Observances – More than Seven Days (Government/Nonprofit)
City of Minnetonka 50th Anniversary Celebration
Minnetonka 50th Anniversary Committee

Public Service (Business/Industry)
“A Brighter Idea” for Minnesota
Great River Energy with OLSON

Public Service (Government/Nonprofit)
More than just “Smoke and Mirrors”
ClearWay Minnesota with Carmichael Lynch Spong

Public Affairs (Government/Nonprofit)
Educating Minnesota: Meeting the Challenge
Minnesota State Colleges & Universities

Marketing Services
Fighting the Tick-Borne Battle for Our Four-Legged Friends
IDEXX Laboratories with Exponent Public Relations

Marketing Services (Established – Budget < $25,000)
Celebrating Quitters as Winners
ClearWay Minnesota with Carmichael Lynch Spong

Marketing Products (New – Budget > $25,000)
Minnesota State Lottery Hits Jackpot With Vegas-ota
Minnesota State Lottery with Exponent Public Relations

Marketing Products (Established – Budget > $25,000)
Taking a Bite Out of the Saturated Sub Category
Erbert & Gerbert’s with Exponent Public Relations

Crisis Communications (Business/Industry)
Stocking the Shelves with Trust and Transparency
Nestle Purina with Exponent Public Relations

Internal Communications
Communicating with an Organization of Achievement Addicts
Carmichael Lynch Spong

Integrated Communications (products)
What Happens In Vega-sota Sells Lottery Tickets
Minnesota State Lottery with Exponent Public Relations

Integrated Communications (services)
Thrivent Financial Helps Its Members Thrive In Retirement
Thrivent Financial for Lutherans with OLSON

Multicultural Public Relations (Associations/Government/Nonprofits)
Miracle on 29th Street: Cristo Rey
Cristo Rey with Padilla Speer Beardsley

6th ANNUAL MN PRSA STUDENT CLASSICS AWARDS

Special Purpose Publications
Office of Outdoor Leadership Brochure
Lindsay Dickson, Saint Mary’s University of Minnesota

News/Feature Writing
10 Worst Things A Charity Can Do News Release
Katherine Hannon, University of Minnesota

Community Relations/Special Events
Arch March
Bridget Jewell, University of St. Thomas w/ Ronald McDonald House

Planning
Alnwick, England, Center for International Studies
Dayna Sudhelmer, St. Cloud State University