PAST WINNERS

29th Annual Winners (awarded March 15, 2007)

Below is a complete listing of the 29th Annual Classics award winners. To view winners from the 28th Annual Classics, please click here.

BEST OF SHOW

The Power of Pet-ometers on the Path to Play More
Novartis Animal Health with Exponent Public Relations

ELEMENTS WINNERS

Brochures (up to two colors)
Graffiti Brochure
Communications Department, City of Minneapolis

Brochures (three or more colors)
Community United for the Better
Cub Foods with Padilla Speer Beardsley, Inc.

Special Purpose Publications
Follow Your Heart – Minneapolis Heart Institute Foundation
Minneapolis Heart Institute Foundation with Risdall McKinney Public Relations

Video (Programs)
Forward: Living Life After Transplant
National Marrow Donor Program with Weber Shandwick

Video (Public Service Announcements – PSA)
There’s No Place Like Home: Giving Hope to Homeowners
Homeownership Preservation Foundation with Exponent Public Relations

Audio (Public Service Announcements – PSA)
Raising the Foreclosure Flag for Homeowners
Homeownership Preservation Foundation with Exponent Public Relations

Annual Reports (Business/Industry)
2006 Annual Report
St. Jude Medical, Inc.

Annual Reports (Government/Nonprofit)
The Butterfly Effect: 2006 CCRF Annual Report
Children’s Cancer Research Fund with Greer and Associates

Media Kits (Products)
Through the Power of Scratch
Minnesota State Lottery with Exponent Public Relations

Media Kits (Services)
Fast-Due: Sharing the Foreclosure Message with Media
Homeownership Preservation Foundation with Exponent Public Relations

Media Kits (Events)
Sunflower Market: Sowing The Seeds Of Awareness 
OLSON with Sunflower Market

Media Kits (Other)
Museum Adventure Presented by Macy’s
Macy’s and MELSA with Padilla Speer Beardsley, Inc.

Newsletters (Three or more colors)
Opus Building Beyond Newsletter
The Opus Group with Weber Shandwick

Magazines (Internal)
Cooperative Profiles: Business Consulting at Your Doorstep
CHS-Land O Lakes with Exponent Public Relations

Magazines (External)
Latitude
BASF Professional Vegetation Management with Padilla Speer Beardsley, Inc.

Media Relations (Business/Industry – Budget < $25,000)
Museum Adventure Pass
Macy’s and MELSA with Padilla Speer Beardsley, Inc.

Media Relations (Business/Industry – Budget > $25,000)
A Star is Born
Macy’s with Padilla Speer Beardsley, Inc.

Media Relations (Government/Nonprofit)
Pour on the Olive Oil, and On and On and On
North American Olive Oil Association with Exponent Public Relations

Feature Writing
We All Scream for RFID on Ice Cream
Rockwell Automation with Padilla Speer Beardsley, Inc.

Technical Writing
ASV Makes Big Impact by Treading Lightly
ASV with Carmichael Lynch Spong

New Media/Technology (Websites – Internet or Intranet)
Chevy AVEO Livin Large Campus Challenge
Chevy AVEO with Weber Shandwick

New Media/Technology (Other)
My Face on MySpace
Aveda with Exponent Public Relations

Creative Tactics
Takin’ Names and Raisin’ Help
Gold’n Plump Poultry with Gabriel deGrood Bendt

Research
Research Gives Donaldsons the Air of Authority
Donaldson with Strother Communications Group

Evaluation
Adjusting the Mix
TOLD Development with Fast Horse, Inc.

PROGRAMS WINNERS

Community Relations (Business/Industry)
Museum Adventure Pass Presented by Macy’s
Macy’s and MELSA with Padilla Speer Beardsley, Inc.

Institutional Programs (Business/Industry)
A Star is Born: America’s First National Department Store
Macy’s with Padilla Speer Beardsley

Special Events/Observances – Less than Seven Days (Business/Industry)
VALUT Motobowling: A Strike Against the Competition
The Coca-Cola Company with Fast Horse, Inc.

Special Events/Observances – Less than Seven Days (Government/Nonprofit)
2006 Minneapolis MOSAIC: Many Worlds. One Weekend.
Minneapolis MOSAIC with Padilla Speer Beardsley, Inc.

Special Events/Observances – More than Seven Days (Business/Industry)
Nordic Ware’s 60th Anniversary Campaign
Nordic Ware with Kohnstamm Communications

Special Events/Observances – More than Seven Days (Government/Nonprofit)
K-12 Classrooms Go to the Dogs 
Go North! with Strother Communications Group

Public Service (Government/Nonprofit)
Close the Gap Campaign
Itasca Project with Padilla Speer Beardsley, Inc.

Public Affairs (Government/Nonprofit)
Tides of Change: Rochester Coalition Influences Election Results in Minnesota’s First
Congressional District
Rochester Coalition with Weber Shandwick

Marketing Services (Established) Budget > $25,000
Live the Moment
TOLD Development with Fast Horse, Inc.

Marketing Products (New) Budget < $25,000
West Monitor Suite
Thomson West

Marketing Products (New) Budget > $25,000
A Strike Against the Competition
The Coca-Cola Company with Fast Horse, Inc.

Marketing Products (Established) Budget < $25,000
Taking a Bite out of HoneyCrisp Season
Pepin Heights Orchard with Fast Horse, Inc.

Marketing Products (Established) Budget > $25,000
72,000 Reasons to Scratch Big
Minnesota State Lottery with Exponent Public Relations

Internal Communications
Movin’ on Up – to Downtown
Colle + McVoy/Exponent Public Relations

Integrated Communications (Products)
The Power of Pet-ometers on the Path to Play More
Novartis Animal Health U.S. Inc. with Exponent Public Relations

Integrated Communications (Services)
Live the Moment
TOLD Development with Fast Horse, Inc.